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The Richest Woman in the World: How Gina Rinehart Earns her BillionsUnder Amour (NYSE:UA) has carved out a handsome niche in the clothing market with their extensive line of form-hugging athletic wear. However, ask any soldier and he'll tell you the clothing would be useless for defense in combat. MJ Safety Solutions has taken the idea more seriously, offering a new line of children's backpacks that are bulletproof.
(Insert here your own comment about what the world is coming to these days.)
After the Columbine slaughter, a pair of Boston-area parents designed the backpacks which contain material that would stop 9mm hollow point bullets fired from 9-10 feet. The idea is that kids always have their backpack at hand, and could use it as a shield against attack. The packs sell for $175.
If these products find a willing market, look for the idea gain traction. In our fearful climate, how long before we see bulletproof ball caps, micro-skirts, golf pants, Crocs (NASDAQ:CROX) , perhaps even Kevlar iPods (Apple, NASDAQ:AAPL) and laptops?
Thanks to Joshua Topolsky at our sister blog Engadget for the lead.
(Insert here your own comment about what the world is coming to these days.)
After the Columbine slaughter, a pair of Boston-area parents designed the backpacks which contain material that would stop 9mm hollow point bullets fired from 9-10 feet. The idea is that kids always have their backpack at hand, and could use it as a shield against attack. The packs sell for $175.
If these products find a willing market, look for the idea gain traction. In our fearful climate, how long before we see bulletproof ball caps, micro-skirts, golf pants, Crocs (NASDAQ:CROX) , perhaps even Kevlar iPods (Apple, NASDAQ:AAPL) and laptops?
Thanks to Joshua Topolsky at our sister blog Engadget for the lead.
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