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Tech titans vs. telecom giants for control of mobile ad revenue

Spokesmodels for Japanese mobile giant NTT DoCoMo display the company's newest handsets.Even now that the battle for internet advertising search dollars has all but been won by market leader Google (NASDAQ: GOOG), market followers Microsoft (NASDAQ: MSFT) and Yahoo! (NASDAQ: YHOO) are still not giving up without a fight. Both internet portals are just shifting as fast as possible to the mobile space. As in, mobile phone.

But Google already is a leader there as well -- and it's something I've heard from Google CEO Eric Schmidt's lips for over 18 months now: the new frontier is mobile. Mobile search, navigation, browsing and related activities will be brought (hopefully) to a more broad audience due to numbers alone. There are way more internet-capable mobile phones in use globally and in the U.S. compared to total personal computers in use. Sounds like quite an opportunity, yes?

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