We had a lot of big names trading up to new 52 week highs again today. The overall markets were pretty flat, with the DOW closing the day down 0.14%, the NASDAQ closing the day's trading up 0.04%, and the S&P ending the day a bit lower to finish today's trading down 0.28%.

Here are a few of the names that moved higher during the day to set new 52 week highs.

Memphis-based package delivery giant FedEx Corp. (NYSE: FDX) is generally seen as an indicator of the state of commerce in the U.S. Last week, not only did the Fed's Beige Book report suggest that the economy had stabilized over the summer, with signs of recovery in some districts, But FedEx also boosted its earnings guidance due to stronger-than-expected volume in its international priority-delivery service. So a question going in to FedEx's fiscal first-quarter report this week is whether the company is still a bellwether.

For the three months that ended in August, when FedEx opened distribution hubs in Chicago and Toledo and declared a quarterly dividend, analysts surveyed by Thomson Reuters are looking for it to report that earnings fell 60.2% from a year ago to $0.49 per share. That's also down 23.4% from the previous quarter, as well as less than the recently updated outlook. First quarter revenue is expected to be down 18.3% from a year ago to $8.2 billion.

A new earnings reporting season kicks off this coming week with the quarterly report from Alcoa, the first Dow Jones industrial to report. But investors looking for early signs about the first quarter will be disappointed in what they see from the aluminum producer, assuming that analysts surveyed by Thomson Reuters are neither too optimistic or too pessimistic about those results.

Pier 1 Imports (NYSE: PIR) is moving up in the ranks of layoff kings by announcing that it will lay off another 10% of its "full time equivalent positions in its distribution center, home office, and field administration areas."

The layoffs could hit stores too. The company disclosed that it is negotiating with landlords in an effort to negotiate lower rent payments to help cope with its tanking sales. In the press release, Pier 1 noted that "The Company has begun negotiating with landlords to achieve rental reductions across the chain. These negotiations may lead to the execution of early termination agreements for up to 125 underperforming store locations, if rental reduction negotiations on those locations prove unsuccessful." That figure represents more than 10% of Pier 1's approximately 1,100 store base.

It seems so astonishing that it can't be true, but there are experts who believe that 25% of American retailers could fail over the course of the next year or two. According to The Wall Street Journal (subscription required), "AlixPartners LLP, a Michigan-based turnaround consulting firm, estimates that 25.8% of 182 large retailers it tracks are at significant risk of filing for bankruptcy or facing financial distress in 2009 or 2010."

If an extremely large number of retailers do close, the job loss could be incredible. Troubled retailer Pier 1 (NYSE: PIR), which trades at $0.33, has more than 6,100 employees. Rite Aid (NYSE: RAD), which also trades at $0.33, has over 60,000. If several medium-sized to large store chains move into bankruptcy, hundreds of thousands of jobs will be at stake. This does not include more modest-sized operators.

The retail industry is critical to the American economy. If it falls apart rapidly, it helps put the recession into a deeper downward spiral. Retail employees lose jobs and then are no longer consumers. With fewer consumers, more retailers and other business fail. Tax income for municipal, state, and the federal governments is also undermined, putting pressure on government employment.

The jobless rate my be close to 7% now. The retail part of the economy could move that number up quite a bit all by itself.

Douglas A. McIntyre is an editor at 247wallst.com.

Last week's preview raised the question of whether consumers were turning to comfort foods in these uncertain times, specifically in terms of second quarter earnings of Campbell Soup (NYSE: CPB) and Krispy Kreme (NYSE: KKD). Campbell's strong earnings growth topped expectations, while Krispy Kreme narrowed its loss, though it fell short of estimates.

This coming week should bring reports from more food-related companies, from cereal maker General Mills and food packager CongAgra to grocery chain Kroger, to the parent companies of restaurants Cracker Barrel, Olive Garden, Red Lobster, Carl's Jr., and Hardees. Also look for reports from tech-related companies such as Oracle, Adobe, and Palm, as well as from financials Morgan Stanley and Goldman Sachs, and from economic bellwether FedEx.

Here's what analysts surveyed by Thomson Financial are expecting from some of the companies reporting earnings this week, as compared to their results from the same period of last year:

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• CarMax Inc. (NYSE: KMX) Q1 profits tumbled despite its aggressive expansion program.
• Chiquita Brands International Inc. (NYSE: CQB) warned it would miss earnings due to cost hikes.
• Circuit City Stores Inc. (NYSE: CC) Q1 loss widened as same-store sales dwindled.
• Commercial Metals Co. (NYSE: CMC) Q3 profits declined despite strong demand, but beat estimates.
• Coventry Healthcare Inc. (NYSE: CVH) lowered its Q2 and full-year outlooks after a disappointing April.
• FedEx Corp. (NYSE: FDX) missed estimates on higher fuel prices and offered lackluster guidance.
• Ford Motor Co. (NYSE: F) warned that 2008 full-year results would be worse than those of 2007.
• General Electric Co. (NYSE: GE) was downgraded by JP Morgan because of risk to earnings.
• J.M. Smucker Co. (NYSE: SJM) missed Q4 earnings expectations despite acquisitions-based growth.
• La-Z-Boy Inc. (NYSE: LZB) said it swung to a Q4 loss due to diminishing retail sales.
• Lehman Brothers Holdings Inc. (NYSE: LEH) CEO expressed his disappointment in the Q2 results.
• Merrill Lynch & Co. (NYSE: MER) profit warnings and write-downs hit the rumor mill.
• Morgan Stanley (NYSE: MS) beat low expectations despite a hefty decline in Q2 profits (see transcript).
• Pier 1 Imports Inc. (NYSE: PIR) narrowed its Q1 loss but still fell short of expectations.
• Winnebago Industries Inc. (NYSE: WGO) posted dismal Q3 results but still beat low expectations.

More earnings highlights from this week: Goldman Sachs, Best Buy, General Mills, Carnival and others

On Thursday, publisher John Wiley & Sons Inc. (NYSE: JW.A) reported that its fiscal fourth-quarter earnings more than doubled. Not so good news from retailer Pier 1 Imports Inc. (NYSE: PIR), which said Thursday that its fiscal first quarter loss narrowed, but still fell short of analysts' forecasts.

Wiley said that, for the quarter ended April 30, earnings soared to $29 million, or 49 cents per share, from $14.4 million, or 25 cents per share, in the same period of the previous year ago. Revenue grew 11% to $433 million. Results were lifted by the company's 2007 acquisition of Blackwell Publishing.

Analysts polled by Thomson Financial had expected 35 cents per share on $427.1 million in sales.

For the full year, earnings rose 48% to $147.5 million, or $2.49 per share, and revenue grew 36% to $1.67 billion. Wiley also announced its 15th consecutive annual dividend increase.

John Wiley shares rose $1.10 Thursday to $49.76, just shy of its 52-week high, but was trading lower Friday morning. Shares are up 13.3% year to date.

Shares of Pier 1 Imports (NYSE: PIR) tumbled more than 8% on Monday after Morgan Keegan analyst Laura Champine downgraded the stock to Underperform from Market Perform. She wrote in a note: "We are skeptical about Pier 1's ability to drive traffic without discounting, and our recent checks at Pier 1 suggest that the company is still using aggressive promotions to clear inventory ... If the company is being forced by a weakening consumer to stray from its plan of reducing store-wide markdowns, the margin impact could be extremely detrimental to earning."

Pier 1's struggles have been well-documented. The company is attempting a dramatic turnaround under the leadership of a new CEO after years of underperformance and tough competition from lower cost providers of similar products like Target (NYSE: TGT) and Wal-Mart (NYSE: WMT).

Turnarounds are always tough; most of them have a way of not really turning around at all. A weak economy and cautious consumer spending could be enough to make a very tough turnaround nearly impossible.

It appears that more than a few investors are betting this turnaround will end badly -- roughly 20% of the float is short.

The Wall Street Journal offered (subscription required) one of the first bullish pieces I've seen on Pier 1 Imports (NYSE: PIR) in a long time:

Nine months into his first year as chief executive officer, retailing veteran Alex W. Smith has cut costs and slowed the pace of sales declines at the Fort Worth, Texas, company. Adding impulse items such as Halloween merchandise to storefronts, scrapping television ads in favor of spunky and targeted mailings, and implementing other changes have produced what Mr. Smith has called "seedlings of success." ... Couple those positives with recent insider buying and a coming show-and-tell by management, and some fans see a compelling case for the stock to double or triple within a couple of years.

I'll believe it when I see it. Much though I love Pier 1, the store just isn't as unique as it once was. Big box competitors like Target (NYSE: TGT) are offering very, very similar stuff -- for a lot less money. The Pier 1 brand probably still has some value. But buyout rumors have been circling for years as the stock has declined and so far nothing has come of it. And let's face it: You can only close so many stores, and watch your sales plummet as margins decline for so long before your brand starts to lose some of its equity.

Back in June, I wondered whether some kind of partnership with Wal-Mart (NYSE: WMT) could be beneficial. Wal-Mart needs some way to compete with Target for more upscale buyers, and perhaps a less-expensive line of Pier 1 products could help Pier 1 boost its sales -- the downside of course would be further erosion of the brand's equity, but many big-name brands offer off-priced products through the big boxes.

According to The Associated Press, the home decor industry is the "latest casualty of the ongoing housing and mortgage lending bust".

The purchase of new home furnishings is an easy expenditure for consumers to put off -- if people are anxious about their mortgage, or disheartened that their home isn't appreciating in value like it was a few years ago, that old couch starts to look a lot better.

All of this makes Pier 1 Imports (NYSE: PIR) look like a tough bet. The stock rallied last week on an analyst upgrade, but continues to face sales and margin pressures, in part because of lower-price competitors like Wal-Mart (NYSE: WMT). The company is in the midst of an attempted turnaround but the combination of competitive pressures and an industry-wide slowdown that recently claimed Bombay could be too much for the company to handle.

In the most recent quarter, Pier 1 saw its sales decline 7%, and it's going to be hard to turn that around if the industry as a whole continues to sputter.

In June, I suggested that it might be time for Wal-Mart and Pier 1 to team up. if Pier 1 continues to struggle with sales and profitability, and Wal-Mart continues to struggle to reach the more upscale demographic Target (NYSE: TGT) has nailed, it's something that both parties might want to consider.

MOST NOTEWORTHY: General Motors (GM), Sirius Satellite Radio (SIRI), LSI Corp (LSI), Chevron (CVX), National City (NCC) and LivePerson (LPSN) were today's noteworthy upgrades:

• Goldman Sachs upgraded General Motors (NYSE: GM) to Buy from Neutral as they believe the stock will rise on expectations of sizeable concessions from union talks. The broker said this is a "tactical trading call."

• Morgan Joseph upgraded shares of Sirius Satellite Radio (NASDAQ: SIRI) to Buy from Hold citing the OEM ramp & modest consensus estimates.

• American Technology added LSI Corp (NYSE: LSI) to their Focus List as they believe investors are discounting a lot of negative assumptions at the current valuation. They recommend using the recent weakness to aggressively build positions below $9.

• Bank of America upgraded shares of Chevron Corp (NYSE: CVX) citing valuation and potential volume increases in its deepwater portfolio.

• AG Edwards upgraded National City (NYSE: NCC) to Hold from Sell and Roth upgraded LivePerson to Hold from Sell on valuation...

OTHER UPGRADES:

• UBS upgraded Pier 1 Imports (NYSE: PIR) to Buy from Neutral.

• Bristol-Myers (NYSE: BMY) was upgraded to Outperform from Peer Perform at Bear Stearns.

• Sandler added American Express (NYSE: AXP) to its Focus List. Baird raised Applied Biosystems (NYSE: ABI) to Outperform from Neutral.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

MOST NOTEWORTHY: Cheesecake Factory (CAKE), Jabil Circuit (JBL), MGM Mirage (MGM), Darden Restaurants (DRI) and Crocs (CROX) were today's more noteworthy upgrades:

• Robinson Humphries upgraded Cheesecake Factory (NASDAQ: CAKE) to Neutral from Reduce citing limited downside risk.

• Jabil Circuit (NYSE: JBL) was raised to Outperform from Neutral at Credit Suisse and to Outperform from Sector Perform at RBC Capital based on its better-than-expected Q3 report.

• CIBC upgraded MGM Mirage (NYSE: MGM) to Sector Outperform from Sector Perform and gives the odds of a takeout at 50/50 but said business remains healthy and that the value of Las Vegas Strip assets should continue to rise for the next several years. Susquehanna said Kerkorian's decision not to pursue the Bellagio and CityCenter assets is a strong vote of confidence in MGM's management to create shareholder value and upgraded shares to Positive from Neutral.

• Darden Restaurants (NYSE: DRI) was upgraded to Buy from Hold at Matrix based on management's positive steps to improve economic profit by selling off its under-performing units.

• ThinkEquity upgraded Crocs (NASDAQ: CROX) to Buy from Accumulate on expectations that sales will continue to be strong driven by new product introductions, as well as retail doors and square footage growth...

OTHER UPGRADES:

• Goldman upgraded Kraft Foods (NYSE: KFT) to Neutral from Sell.

• Baird upgraded Pentair (NYSE: PNR) to Neutral from Underperform.

• Citigroup upgraded AES Corp (NYSE: AES) to Buy from Hold.

• Credit Suisse upgraded Sohu.com (NASDAQ: SOHU) to Outperform from Neutral.

• Raymond James upgraded Pier 1 Imports (NYSE: PIR) to Outperform from Market Perform.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

Specialty retailer Pier 1 Imports Inc (NYSE: PIR) reported first quarter financial results after the close last night -- although I am not sure investors would call what they reported "results." The company reported a net loss of 64 cents, well below the consensus, in addition to drops in comparable-store sales, total sales and merchandise margins.

Despite a string of poor fundamental results, the stock has seen some signs of life this year. The reason: pure takeover speculation. But after seeing quarter after quarter of dismal results, is anyone -- even cash-rich private equity -- going to bite? My thought is that if they were, they would have done it when the stock was below $6 a share. Now, even after a 3% drop today, the stock is trading above $8.

I'm sure somebody, somewhere that believes Pier 1 Imports is a good value play, but I would not want to be the one trying to bottomfeed here. There are better value plays and better retail plays to be found elsewhere.

MOST NOTEWORTHY: Joseph A. Bank Clothiers, Inc (JOSB), Take-Two Interactive Software, Inc (TTWO), McDonald's Corp (MCD) and RF Micro Devices (RFMD) were today's more notable upgrades:

• First Albany upgraded shares of Joseph A. Bank Clothiers (NASDAQ: JOSB) to Neutral from Sell, following the Q1 upside and indications that Q2 is off to a strong start.

• Kaufman Brothers raised Take-Two Interactive Software (NASDAQ: TTWO) to Hold from Sell with an $18 target following the release of Q2 results, saying they see evidence the company is stabilizing. JP Morgan also upgraded TTWO shares to Overweight from Neutral, as the company considers shares attractive ahead of the Grand Theft Auto IV launch in October.

• Goldman added McDonald's Corp (NYSE: MCD) to their Americas Conviction Buy List citing expectations for upward earnings revisions.

• ThinkEquity upgraded shares of RF Micro Devices (NASDAQ: RFMD) to Buy from Source of Funds based on valuation.

OTHER UPGRADES:

• Goldman Sachs raised Berry Petroleum Co (NYSE: BRY) and Pier 1 Imports, Inc (NYSE: PIR) to Buy from Neutral.

• JDS Uniphase Corp (NASDAQ: JDSU) was raised to Outperform from Market Perform at Bernstein.

• Matrix USA upgraded shares of Tetra Technologies, Inc (NYSE: TTI) to Buy from Hold.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).