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The coffee wars are starting to get interesting.
Lately, Starbucks (NASDAQ: SBUX) has felt a few sharp elbows from burger giant McDonald's (NYSE: MCD). Starbucks is a story "in transition," with any luck back to its growth and glory days. And with the return of Chairman and founder Howard Schultz to the CEO role, Starbucks is going back to the basics.
Effective immediately, Starbucks will be offering a regular cup of coffee aptly named Pike's Place Roast after the location of Starbucks' first store in Seattle. This blend of coffee will be offered every day for customers who don't want to try the flavors of the week and prefer on a standard, regular cup of coffee. Pike's Peak was blended after feedback from over 1,000 customers.
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