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PinkZune posts

Pink Zune not a myth, but it IS a wild goose chase

Posted Nov 28th 2006 2:52AM by Sarah Gilbert (RSS feed)
Filed under: Products and Services, Consumer Experience, Microsoft (MSFT), eBay (EBAY)

Want a pink Microsoft Zune? You just have to be lucky. Evidently Microsoft Corporation (NASDAQ:MSFT) didn't just give them as gifts, as previously thought, but "seeded" the retail stores with exactly 100 hot pink Zunes in packages that made them look like white Zunes. Sneaky.

If you're not lucky? You can just have a lot of cash. There's at least one pink Zune on sale at eBay -- but you'll have to act fast and, it seems, pay a lot. With some 36 hours left to go on the auction, this pink Zune is already over $400, which puts its estimated market value (based on my sophisticated stab in the dark based on years of eBay buying & selling) somewhere around $800. There's another auction for No. 19 of 100, with a bit more time -- it's only at $300.

Smart Microsoft. The buzz created seems to be catching -- I saw the story on Engadget, but it's already been all over the web.

Pink is the new Zune (and orange?)

Posted Nov 15th 2006 11:29AM by Sarah Gilbert (RSS feed)
Filed under: Rumors, Products and Services, Internet, Competitive Strategy, Microsoft (MSFT)

Just when I was getting ready to write a post proclaiming that, thanks to Microsoft's über-geeky-cool "suede"-colored Zune music player, brown is the new pink (a.k.a. is the new white, is the new silver, is the new black), it turns out that pink is the new pink.

Engadget has news that Microsoft has given pink and orange Zunes as gifts (to retailers perhaps?), although the particular shade seems to defy the understated, Northwest-comfort connotations of the other colors (white = "cotton", black = "flannel") with which Microsoft Corporation (NASDAQ:MSFT) has staked its claim. If you ask me this color says "poly-cotton blend knit," not, I don't know, "raw silk."

You know what? I'm sticking to my guns. Brown is the new pink and the new black. I'm predicting that retailers will be delivering a smattering of earth tones in their electronics product mix for 2007. Brown is beautiful, and the brown Zune is why I'm in love with Microsoft these days.