Our friends over at Joystiq explained recently that consumer electronics retailer Best Buy Co. Inc. (NYSE:BBY) has dropped the Sony Corp.'s (NYSE:SNE) PlayStation 3 model with the 20GB hard drive due to very lackluster sales performance. Keep in mind that this unit, like its big brother with the 60GB hard drive, has only been on the market since November of last year. The nation's largest consumer electronics chain has dropped one of the two Sony PS3 units in under six months.While I'm still skittish on whether the PlayStation 3 will be a flop for Sony (there are many conflicting reports, of course), this situation does not bode well for the electronics giant at all. With the $500 video game console crowd is probably now shrinking (we're past the early adopter stage), the only way more folks are going to purchase the PS3 now is because of its compelling content that is being released. That will be the measurement stick throughout 2007.
What can Sony do here? It's probably a decent guess that if Best Buy saw minuscule sales of the Sony PS3 20GB model, most other retailers have seen the same thing. Will this lead to other retailers dropping the SKU as well? Will this mean that Sony may discontinue the 20GB console this year sometime, leaving it with a single retail SKU for its flagship gaming console? All eyes will be on Sony for this one I'm sure.
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