There's an apt story in business: There's always room for one more. Take McDonalds (MCD) and Burger King (BKC) for example. Burger King competes directly with McDonalds.
The same is true in the exchange-traded fund (ETF) craze. There is already an ETF that tracks smartphones: the NASDAQ OMX CEA Smartphone Index (QFON). But like Burger King, we have a brand new ETF that tracks smartphones and other major holdings: the First Trust NASDAQ CEA Smartphone Index Fund (FONE).
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