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PepsiCo and Coca-Cola in litigation over sports drinks -- Gatorade vs. Powerade

Posted Apr 14th 2009 10:10AM by Steven Mallas (RSS feed)
Filed under: Law, Coca-Cola (KO), PepsiCo (PEP)

The war between Coca-Cola (NYSE: KO) and PepsiCo (NYSE: PEP) is becoming as fierce as the fight between the two monsters in the classic Japanese flick War of the Gargantuas (don't tell me you don't remember that one!).

This time, the conflict is over the duo's respective sports drinks. According to Bloomberg, PepsiCo believes that Coke has been promoting its Powerade beverage by issuing false claims against PepsiCo's Gatorade.

Continue reading PepsiCo and Coca-Cola in litigation over sports drinks -- Gatorade vs. Powerade

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