What would the late Louis Rukeyser advise investors to do in this market?

First, for those who may not remember him, Rukeyser, the host of the Public Broadcasting Services's weekly show, "Wall $treet Week with Louis Rukeyser," was both the chief pulse-taker of Wall Street and the typical investor's representative for decades. Rukeyser's sole interest was helping his viewers make the right investing decisions.

Think and evaluate your holdings

More than likely, Rukeyser would advise against making any investment decision in a day or a week - - even if the Dow drops another 1,000 points in a day or another 2,000 points in a week. Fear (and greed) cloud investment decisions, hence Rukeyser would more than likely recommend that investors take a couple weeks, perhaps longer, to evaluate their investment goals, their risk tolerance, and each company's prospects.

Further, the sense here is that Rukeyser would sell blue chip stocks only reluctantly, if at all. More than likely, he would hold the likes of General Electric (NYSE: GE), IBM (NYSE: IBM), AT&T (NYSE: T), Coke (NYSE: KO), Boeing (NYSE: BA), Procter & Gamble (NYSE: PG), and Exxon-Mobil (NYSE: XOM), among others.

New York Times Chief Financial Correspondent and Columnist Floyd Norris, appearing on the "Charlie Rose" talk show Monday night on PBS, offered an insight that sort of summed up the financial crisis, the need for a rescue bill, and the reason a considerable portion of the American public doesn't like the rescue package.

Floyd Norris said: "At times it does appear that Wall Street is saying 'Bail us out or the U.S. economy is ruined.' And, if you're a citizen of the U.S., it's perfectly normal to be upset and angered by that. The problem is, what Wall Street is saying is true."

No time for perfection

The rescue bill, even the expected, revised rescue bill by Congress, will not be perfect. And yes, it will help some on Wall Street, including (unfairly) those who 'gamed' the system, or whose business mistakes, dubious securitization frameworks, or just plain greed helped create the crisis in the first place. But the nation does not have the luxury of taking six months to compose and pass a 'perfect' bill. The nation needs a rescue package, imperfect though it may be, to stabilize the financial system. And it needs it now.

Should you, the typical investor be upset about that? Sure, it's o.k. and it's a natural response to be upset, but don't let that emotion lead you to believe the nation or the financial system would be better off without a rescue bill; it won't be. And it's not possible to prevent Wall Street institutions from being involved in the solution -- at this time-pressured, critical juncture, they have to be. As The Times' Floyd Norris noted, Wall Street knows it, we know it, everyone knows it. So accept it, and move forward with the necessary work of getting a rescue plan in place.

Of all the market changes and losses that Wall Street has witnessed during the United States' decade of errors and descent, perhaps no loss has been as costly for investors, or as lamented, than the passing of Louis Rukeyser.

For those younger investors/readers who may not have heard of him, Rukeyser, who passed away two years ago, was the host of the Public Broadcasting System's "Wall Street Week with Louis Rukeyser."

At its core, the show, which ran with Rukeyser as host from 1970 to 2005 and was broadcast on Friday nights after the market closed, was the first weekly television series to summarize the week's often-dizzying financial and economic news in plain-spoken terms that the typical investor could understand. Simply, Louis Rukeyser defined broadcast financial news coverage and analysis, and was the face of Wall Street for a generation.

And the key to the show's success and usefulness, along with a no-nonsense format, was Rukeyser. A journalist by training, Rukeyser combined expert-level knowledge of the stock market and economics with the temperament and values of a family doctor, to create a calming, trustworthy source that viewers tuned in to religiously. The show became one of the most popular programs on PBS, at one point airing on more than 300 stations and attracting over 4.1 million viewing households.