In the rarefied world of private equity, there is a well-known PR operator: Kekst & Co Inc. Founded in 1970, the firm has a sterling client list, which includes biggies like KKR. No doubt, it's a complex specialty, which requires a strong understanding of securities regulation and shareholder relations.
Well, Kekst is selling out to Publicis Group, which is a global advertising and marketing firm. The price tag was not disclosed.
Kekst has a storied past. For example, the firm was involved in the leveraged buyout of RJR (back in the late 1980s). Kekst is also advising Anheuser-Busch Companies Inc. (NYSE: BUD) on its fight against InBev.
Many lower income students and first generation families are captivated by the prospect of going to college, as well they should be. Given the greatly increased earning potential of college graduates and the tremendous value that further education imparts upon our society, it only stands to reason that higher education should be a national top priority. 
Will Rich Ross really have a positive impact on Disney's movie operations?
Consumers sick of recession, may spend extra on holidays
Corrections, seasonality and Santa Claus
