The broader economy is showing signs that we can at least interpret as positive, but this doesn't extend to the media industry, it seems. Condé Nast's ad page results are out for its 2009 issues, now that the last issue of the year has been sold for each of them ... and the situation is grim.

Condé Nast lost 8,359 ad pages this year, according to a report released on Wednesday. Ad pages have plunged 30% this year. Cost cutting has been used to offset the revenue declines, with more than 450 positions removed this year and several magazines shuttered, including Gourmet and Modern Bride.

Eventually, Time Warner (NYSE: TWX) will just be Warner Brothers, HBO, and Turner Networks, says Gordon Crawford, managing director of The Capital Group.

Why does this guy's opinion matter? Well, his company is Time Warner's biggest shareholder. He sees the coming divestiture of AOL (to which BloggingStocks belongs) as part of a broader effort that will eventually include the sale of its print division.

Scholastic (NASDAQ: SCHL), the publisher of the Harry Potter books, issued its first-quarter numbers on Thursday. Although things do seem to be improving, I can't say I was wholly enchanted by the data.

Net sales from continuing operations rose 14%. Okay, that's a good start. Double-digit rises are always respectable. But then we get to the bottom line. Scholastic, which is a related business to McGraw-Hill (NYSE: MHP), lost 68 cents per share from continuing operations. Now, sure, the loss was considerably less severe than the year-ago black ink of $1.13 per share. But I always get nervous when I read about losses. Can't help it.

It seems that no print publication is immune from the wrenching changes in the publishing industry. Look at Reader's Digest. The company said it will likely file for a so-called prearranged Chapter 11 bankruptcy.

The main reason: to pare down the heavy debt load.

Playboy Enterprises (NYSE: PLA) is still around? I was surprised to hear that it was, according to a news article from Reuters detailing the struggling media company's second-quarter results. Unfortunately, Playboy remains a puzzle. How in the world is management going to turn the ship around?

Playboy's top line fell by 15%. The bottom line booked a loss of 26 cents per share. Expectations were for 23 cents per share to be lost. In the year-ago period, Playboy lost 10 cents per share. I think it's plainly obvious that Playboy just isn't the force it once was. Pretty sad to see this icon slowly fade into irrelevance as the digital revolution continues to devalue its historic brand equity.

There's been some news on the Amazon (NASDAQ: AMZN) Kindle, the company's electronic substitute for real paper books. According to this source, everything is coming along fine for the product from a statistical point of view. An estimate of Kindle sales from Citigroup Global Markets puts the number of units sold last year at 500,000. By 2010, it's said that the Kindle may lead to $1.2 billion of derivative sales. I was surprised to learn that this sales number would possibly represent 4% of Amazon's top line.

On a reported basis, Playboy said it lost $0.41 per share. If you strip out charges, you get a loss of $0.15 per share. This number was a few cents better than the expectations of analysts according to this source. Be that as it may, they certainly don't meet my expectations. The adjusted loss is essentially the same as last year's number. I suppose we have to give the interim CEO Jerome Kern a chance. As you'll recall, Christie Hefner finally gave up her throne earlier in the year (thankfully).

The publishing industry might be in the toilet, but former Secretary of State Condoleezza Rice is doing just fine.

The Associated Press reports that the former Secretary of State Condoleezza Rice has signed a three-book deal with Crown Publishers that guarantees her at least $2.5 million. The first book will be a memoir of her years in the Bush Administration, followed by a book about her family, followed by a young-adult version of her life story.

The first authorized sequel to A.A. Milne's beloved Winnie the Pooh series will make its debut this year. David Benedictus's "Return to the Hundred Acre Wood" will be in stores on October 5. Dutton Children's Books is the publisher, and executive Don Weisberg says the book will be a "huge seller for a long, long time."

To its credit, Milne's estate has carefully guarded the character -- they could have easily cashed in for millions years ago by authorizing sequel after sequel. That Mr. Benedictus was finally the one who convinced them would seem to suggest that the book will be quite good.

According to The Wall Street Journal (subscription required), "The troubled book industry, in need of titles that will pull readers into the stores, will get a much-needed jolt" from the title.

I somehow doubt that Winnie will be a big enough hit to provide much relief to booksellers. But he's a hard guy not to root for.

This post is part of our feature on Money Winners of 2008. See all 20.

They called her Caribou Barbie. Saturday Night Live lampooned her mercilessly during the presidential election. The media elite denounced her as an idiot and a right-wing loony tune. But Alaska Gov. Sarah Palin is not going to fade into the snow of the beautiful state she governs. In fact, she is coming to a book store near you.

Media reports indicate that the former vice presidential nominee is expected to earn $7 million to tell her life story to a ghost writer. That's not too shabby considering that former president Bill Clinton got about $11 million for his life story and he actually was the leader of the free world. Barack Obama and his former rival John McCain both have earned big money from their books, so why shouldn't Palin.

There was also some talk during the campaign about a talk show or reality show starring the woman responsible for giving Tina Fey's career a boost -- as if it really needed one -- but that seems to have gone nowhere.

Palin, though, will have the last laugh on her naysayers, including me. During her brief time in the spotlight, Palin transformed herself from an obscure politician to a cultural icon. Along the way, she infuriated many voters and charmed more than a few. The power of Palin's celebrity will entice people who may not agree with her politically to buy her book. Her devoted fans will line up at the bookstores to buy it as well. Palin's tome has the makings of a best-seller.

So, how will booksellers such as Barnes & Noble (NYSE: BKS), Borders Group (NYSE: BGP), and Amazon (NASDAQ: AMZN) fare during the holiday season? It's an interesting question, one which is examined in an article at The New York Times. The piece talks about how the current recession seems to be affecting consumers and their desire to buy books. At the beginning of the article, two shoppers are browsing in a bookstore -- one buys, the other doesn't. Both have been affected by the bad economy. What are we to make of this?

I'll give you my take on things. Books, unfortunately, are simply not so glamorous these days. And I do think that booksellers are going to have a hard time this holiday season. With all the competition from video games and other media, the printed page just isn't that exciting to a lot of consumers. I don't think that books will be a top priority as the wallet continues to get squeezed and while job security remains an issue. Our attention spans have been cut so short these days, and they're only getting shorter. In an era of MTV quick-edits and PowerPoint presentations, 100,000-word diversions don't feel so diverting anymore.

Books are probably even less exciting to young people. Seriously, how many kids have books on their Christmas lists this year? They may want the latest Blu-ray cartoon from Disney (NYSE: DIS), or the latest Call of Duty game from Activision Blizzard (NASDAQ: ATVI), but I'm not so sure they want the latest Stephen King novel (as for me, I picked up King's latest short-story collection Just After Sunset at my local Barnes & Noble). Many kids have been introduced to the joys of reading through the Harry Potter series, but I don't think Potter will be working his magic this season. If parents do cut back this year on presents, I figure they're going to err on the side of making sure that all the non-book gifts are acquired.

Is there anything the booksellers can do about this?