Palm (PALM) shares are up over 8% in premarket trading after Bloomberg reported the struggling smartphone maker has hired investment bankers Goldman Sachs and Qatalyst Partners to take bids for the company, according to "people familiar with the situation." Palm faces an over-saturated market thanks to Apple (AAPL) and Research in Motion (RIMM). It has lost market share hand over fist to its two more-successful rivals. Fundamentally, the company may not offer inferior products to its two rivals, but Palm's latest smartphone is widely considered a flop compared to RIMM's and Apple's offerings. I am not saying that Palm's products are worse than Apple's and RIMM's, but perception can become reality, especially on Palm's bottom line.
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