So, Disney (NYSE: DIS) shareholders are bracing themselves for another big weekend at the box office. Remember when we were bracing ourselves for the release of the Jonas Brothers concert film? Yeah, that failure. I certainly hope Miley Cyrus does a lot better with her project.

But I have my doubts. Hannah Montana: The Movie opened Friday at over 3,100 domestic theaters. I just don't feel the kind of buzz I had hoped to be feeling at this point surrounding the movie. I don't have the sensation that I've been inundated by the feature's brand equity.

Then again, I'm not the target demographic. Perhaps Disney is reaching all tweens as we speak via the platforms that they frequent and I'm just not aware of it. Tough to tell. Nevertheless, I've seen some of the commercials, and they don't seem overwhelmingly exciting.

Continue reading Is Disney's Hannah Montana movie going to fail this weekend?

Is Disney's Hannah Montana movie going to fail this weekend? originally appeared on BloggingStocks on Fri, 10 Apr 2009 08:00:00 EST. Please see our terms for use of feeds.

Last week at this time, I was reporting on the success of Disney's (NYSE: DIS) Race to Witch Mountain, starring Dwayne Johnson, an actor who used to be a full-time grappler known as The Rock for World Wrestling Entertainment (NYSE: WWE). The film opened in the number-one position, taking in $24.4 million.

Well, I'm sorry to say now that the project might not have the best legs in the business. It dropped to fourth place this time around after grossing an amount that, as of early estimates, is over 46% less than what it grossed in its debut weekend.

Continue reading Disney's 'Race to Witch Mountain' loses its magic

Disney's 'Race to Witch Mountain' loses its magic originally appeared on BloggingStocks on Mon, 23 Mar 2009 08:20:00 EST. Please see our terms for use of feeds.

Well, it looks like Disney (NYSE: DIS) redeemed itself after the awful Jonas Brothers: The 3D Concert disappointment.

According to early estimates at Boxofficemojo, the Mouse's new movie, Race to Witch Mountain, was the number-one flick at domestic theaters this past weekend. The remake of the classic Disney film Escape to Witch Mountain took in roughly $25 million.

That was more than enough to send Time Warner's (NYSE: TWX) Watchmen to second place. The superhero project made around $18 million. Coming in third was another remake, although this is no family movie, I can tell you that. Distributed by General Electric's (NYSE: GE) Universal Pictures, The Last House on the Left, a grim horror film full of terror and torture, took in $14 million.

Continue reading Dwayne Johnson and Disney conjure up a hit with 'Race to Witch Mountain'

Dwayne Johnson and Disney conjure up a hit with 'Race to Witch Mountain' originally appeared on BloggingStocks on Mon, 16 Mar 2009 08:20:00 EST. Please see our terms for use of feeds.