Sirius Satellite Radio (SIRI) subscriptions are up. XM Satellite Radio (XMSR) subscriptions have increased as well. But here's a statistic pointed out by Marc Gerstein, Reuters' director of investment research: cancellations are also up, and, while still low, are increasing for both satellite digital radio services. Check out his tables which show that XM' s deactivations for Q2 '06 (as percentage of new subscribers) is 57.03%, as compared to the same quarter last year with 31.58%. The total number of deactivations expressed as a percentage of new subscribers for all of 2004 was 27.49%
Sirius Radio subscriber deactivations show a similar trend (by the same measurement) for the past twelve months: 27.71% in Q2 '06 -- versus 15.43% for that quarter last year. The percentage for Q2 '04 was fairly close to 2005's, at 13.73%.
The reasons?
Sirius Radio subscriber deactivations show a similar trend (by the same measurement) for the past twelve months: 27.71% in Q2 '06 -- versus 15.43% for that quarter last year. The percentage for Q2 '04 was fairly close to 2005's, at 13.73%.
The reasons?
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