With so many magazines folding, this might seem like a strange time to go ahead and start three new ones.Especially when you have an enormous debt load that is rated as junk by Standard & Poor's and Moody's. But Reader's Digest is launching three new magazines. Back in January I wrote about the launch of Pastor Rick Warren's new magazine, and now Reader's Digest is adding another two to the line-up.
Fresh Home debuted on Monday with 300,000 copies and a focus on lower-end decorating ideas for women and families. The idea is apparently that Ikea-based decorating ideas will be more recession-friendly than Veranda but in truth there hasn't been a shortage of budget decorating magazines in a long time. Add in the recent collapses of Country Home and Domino and it's hard to see any good omens for this one. Best You is a health magazine and will debut next month.
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