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Entrepreneur's Journal: Gain new business ... with referrals

Yodle helps companies drum up new business by managing online advertising campaigns, such as through Google (NASDAQ: GOOG), Yahoo! (NASDAQ: YHOO), and other ad networks.

And Yodle has continued to grow despite the recession. In fact, the company has attracted venture capital from top firms like Bessemer Venture Partners, Draper Fisher Jurvetson, and JAFCO Ventures.

How does Yodle do it? One reason is referrals. Actually, about a third of Yodle's revenues come from referrals. In all, the company pays $200 for each new customer.

Continue reading Entrepreneur's Journal: Gain new business ... with referrals

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Last updated: November 27, 2009: 05:34 AM

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