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Retrevo calls itself a "matchmaking service," although it's not another place for dating. Rather, the site allows consumers to deal with something that is perhaps tougher than dating - trying to understand consumer electronics products.

As a sign of Retrevo's opportunity, the company has raised $8 million. The investors include Alloy Ventures and Norwest Venture Partners (NVP).

The core of Retrevo is its Product Advisor. Basically, it's an amalgam of things like community reviews, feature comparisons and pricing information. In fact, Retrevo helps you with the best timing for buying a product (for example, if a product has recently launched, it might be smart to hold off for awhile).

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Retrevo makes consumer electronics kind of easy originally appeared on BloggingStocks on Tue, 25 Mar 2008 16:55:00 EST. Please see our terms for use of feeds.

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