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In troubled economic times, it seems like a no-brainer that discount retailers will fare better than their mid-market competitors. Of the discount group, Costco Wholesale (NASDAQ: COST) garners extra points for its brand recognition, broad geographic reach, and dedication to its customers.

Speaking of customer service, I recall being mildly shocked earlier this year upon reading this BusinessWeek article, which alleges that Costco often chooses to cater to its customer base rather than pleasing its investors. Amid skyrocketing commodity costs in July, the mega-retailer warned of a quarterly earnings shortfall, because of a reluctance to hike its own prices and potentially alienate its customer base.

I'm no CEO, but to my mind, the happiness of Costco's investors is directly pegged to how satisfied its customers are. If shoppers are turned off by price increases and take their business over to, say, Sam's Club -- what have the investors won? It takes a clear-headed management team to consider the long-term effects on its core customer base over the short-term demands of frustrated traders.

Although there's still need for concern about the retail sector, I must admit that I'm feeling fairly secure right now about Costco Wholesale Corp. (NASDAQ: COST). That is why I see this morning's 1.25% drop in Costco's share price as an possible buying opportunity. Already, that share price is being supported and lifted from a low of $69.55 and I'd be willing to speculate that Costco shall end the day in positive territory.

A Wall Street Journal article today puts a shine on Costco's seasonal performance, indicating that management executed a seasonal plan which worked nicely within the fragility of today's retail realm. Costco CFO Richard Galanti stated Monday, "We were left pretty clean in terms of seasonal markdowns.Generally speaking, our season went well." Costco has already changed over its seasonal square footage to furniture offerings, something it began doing even before the Christmas season grinds to a halt.

The two issues to keep focus on regarding Costco this year is how well it takes advantage of new opportunities and the quality of its management team. Already, five NBA teams have joined with Costco to sell discounted game tickets through Costco's website, according to SportsBusinessJournal.com (registration required). This development may prove to be part of a marketing push which will see Costco attempting to sell more non-perishable goods via the Internet.