Here it is, right in front of you, the opportunity of a lifetime for Yahoo! Inc. (NASDAQ: YHOO). With the Rivals.com deal now in hand, making Yahoo a larger internet sports media interest than ESPN, the iron is hot and ready to strike a working partnership between Yahoo! and ESPN. If the two entities can hammer something out that makes full use of each companies strengths, we would most probably witness the birth of an internet sports composite that Google (NASDAQ: GOOG) couldn't touch. Wouldn't it be nice to see Yahoo! as the undeniable leader in something? Admit it to yourself, Yahoo! deserves it.

I have no idea if there have been corporate discussions regarding such a working partnership, but you must consider that Yahoo! and ESPN are more than a little aware of each other, and if there's one thing that Yahoo! must be tired of right about now it would be the concept of vainly slugging it out with other large internet properties.

Let us watch carefully to see if some new strategies start seeping out of Yahoo! Perhaps Jerry Yang has secretly been waiting for Terry Semel to be dislodged before instigating some new ideas. If I held Yahoo! shares right now I'd be very hesitant to sell them, and I'd even consider adding a few. Yahoo! has been floundering, but it is far from being counted out. I repeat my conviction that if Yahoo! will just just try to forget about Google and begin to cut it's own swath, it will do far better in the long run than by continuing to beat its head against the "Great Wall of Google."

Could Yahoo!, Rivals, and ESPN team up to take on Google? originally appeared on BloggingStocks on Sun, 24 Jun 2007 09:10:00 EST. Please see our terms for use of feeds.