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Baidu Inc. (NASDAQ: BIDU) CEO Robin Li has high hopes for Phoenix Nest, his company's new advertising system. While many investors worried that Phoenix Nest, launched in April, would negatively impact revenue, Li thinks that the system will actually boost sales over the longer term.

In an interview with Dow Jones, Li confessed that revenue has suffered modestly since the launch of Phoenix Nest, primarily due to the fact that Baidu has been offering advertisers incentives to switch to the new system. However, he added, "Going forward, Phoenix Nest will have meaningful positive impact to our revenue."

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Baidu CEO says new ad system will boost revenues originally appeared on BloggingStocks on Tue, 18 Aug 2009 13:30:00 EST. Please see our terms for use of feeds.

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