Viacom (VIA.B) is seeing a bid today. The B shares are up, at the time of this writing, by 3.4% to $39.40. The 52-week high is currently set at $39.76, and it was hit during the intraday session. A look at the chart shows a stock that has been breaking through new trading levels.

Will it continue to do so? Well, the third-quarter numbers show something of a mixed bag, in my opinion. Adjusted earnings from continuing businesses increased a mere 6% to 75 cents per share. That was enough to beat the estimate of 70 cents per share, as indicated in this Associated Press article.

Sounds good, doesn't it? Well, the company's A shares are down slightly as I write this by about 0.6%, and the B shares are just about flat. Like I say, if the broader indexes were in an uptrend this afternoon, we probably would have seen a pop in the stock.

According to GameSpot, execs at Viacom (NYSE: VIA) are pleased with the initial acceptance by consumers for its high-profile game The Beatles: Rock Band. The company said that expectations for the title, which is distributed by Electronic Arts (NASDAQ: ERTS), have been surpassed, and that a quarter of the inventory has already moved off retail shelves. Impressive.

Recently, I wrote an article about The Beatles game and how it might impact the Guitar Hero franchise from Activision Blizzard (NASDAQ: ATVI). I'm a shareholder of the latter, so I'm obviously biased on the subject. I want Rock Band's competitor to win the battle, no question.

Viacom (NYSE: VIA), a media company whose rivals include Disney (NYSE: DIS), Time Warner (NYSE: TWX), News Corp. (NASDAQ: NWS), and General Electric's (NYSE: GE) NBC Universal, had a lousy second quarter. True, you can blame a lot of it on the recession, I suppose. But somehow I get the feeling that management should be trying at least a little harder.

Revenues declined 14%. Earnings per share, with adjustments, dipped 23% to 49 cents. According to Reuters, analysts were looking for 48 cents per share, so we've got the proverbial beat-by-a-penny situation happening here. Should we be impressed? Well, I'll tell you, how can a shareholder be impressed with a 12% decline in operating income for the media division (this includes the MTV Networks) and an operating loss in the film division? Last year, the film department saw a nice operating profit!

GameStop (NYSE: GME) reported earnings for Q4 and the full fiscal year on Thursday. As expected, they were very good. Why shouldn't they be? The country is in love with video games, and systems by Sony (NYSE: SNE), Microsoft (NASDAQ: MSFT), and Nintendo (OTC: NTDOY) are keeping a lot of people from all age groups occupied. Including myself. I just recently completed Resident Evil 5 for the PlayStation 3.

Viacom (NYSE: VIA), a media company that competes with Disney (NYSE: DIS), Sony (NYSE: SNE), News Corp. (NYSE: NWS), and General Electric's (NYSE: GE) NBC Universal, and which used to be under one umbrella with CBS (NYSE: CBS), missed expectations with its Q4 results. Adjusted income from continuing operations was 76 cents per diluted share. According to Stocks in the News, that was two pennies below what Wall Street was looking for.

Shares of Viacom were up almost 4% on the report, which was issued on Thursday. I don't think I would have been a buyer on this news. In fact, I found it kind of funny that there was a bid for the stock considering that earnings-per-share declined 10% on a year-over-year basis and revenues were flat.

Viacom (NYSE: VIA), a media company that used to exist as one business with CBS (NYSE: CBS) and whose colleagues include Disney (NYSE: DIS), Time Warner (NYSE: TWX), News Corp. (NYSE: NWS), Sony (NYSE: SNE), and General Electric's (NYSE: GE) NBC Universal, will issue Q4 results on Thursday, February 12.

I don't know, I don't feel a lot of confidence about them. According to this source, Viacom may earn somewhere around 79 cents per share in the fourth quarter. That would represent a drop of about 6% when compared to last year's Q4 results (which you can check out via this .pdf link). It wouldn't be so bad if Viacom merely met earnings expectations. After all, the media industry is working through a nasty cycle of contraction. Take a look at Disney's earnings and you'll see what I mean.

Sumner Redstone, the executive chairman of both CBS (NYSE: CBS) and Viacom (NYSE: VIA), has been having a difficult time during the recession. Because of financial pressures, he's been forced to sell stock assets to cover some of his debt problems. Now comes word that he's jettisoned his controlling stake in Midway Games (NYSE: MWY).

Redstone, according to The New York Times, divested himself of his Midway investment. And what a miserable investment it was. If you've followed the story of Midway Games at all, you know it's been nothing but a loser. Losses, revenue declines, and questions about the quality of the publisher's software pipeline seemed to always plague the earnings reports.

Redstone's stake was once worth $700 million. Know what he sold that stake for? $100,000 plus the assumption of debt valued at $70 million. Talk about a lousy loss. Midway just couldn't compete against the likes of Activision Blizzard (NASDAQ: ATVI) and Electronic Arts (NASDAQ: ERTS). You've got to wonder what Redstone saw in the company.

As an Activision Blizzard (NASDAQ: ATVI) shareholder, I'm extremely gratified by the unqualified success of the Guitar Hero franchise. However, I'm none too happy about statements made by Warner Music Group (NYSE: WMG) CEO Edgar Bronfman Jr. who believes that Activision Blizzard should be paying more to license the songs. When I first heard about that, I admit, I became a bit worried. After all, if the publisher has to pony up a higher amount of cash to the music industry, then there could be pressure on the stock.

Well, I'm glad I caught a blog post by Eliot Van Buskirk for Wired over at Portfolio.com. Looks like Activision Blizzard CEO Robert Kotick isn't taking too kindly to those in the music industry who suggest his company needs to share a higher percentage of the spoils. He basically told Bronfman Jr. to chill out, suggesting that the impact of his software platform on music sales for artists that are contained within it almost argues that the publisher shouldn't pay a dime to the music industry.

The shareholder in me says "right on, Bob!" In this digital age, the music industry needs all the help it can get in promoting its artist roster. Gone are the days when consumers opened their wallets for physical CDs. That aspect of the music industry is dying in favor of the iTunes model that powers Apple (NASDAQ: AAPL) and its iPod empire. Therefore, I agree with Buskirk's assertion that the boat shouldn't be rocked here. Music companies should just accept the licensing structure as it exists, look at it as a loss leader if they feel that's what it is, and just be satisfied with the ancillary promotion they receive.

You know, I keep hearing about this Spore game. It's set to be released by Electronic Arts (NASDAQ: ERTS) to the Nintendo DS and to computer platforms later this week. There's been so much buzz surrounding it, and for good reason. Not only does it sound pretty neat and imaginative, but it was designed by Will Wright, the man who brought the world the Sim franchise. As I understand it, the player's goal is to guide a microbe through the process of evolution until it becomes a society blessed with enough intelligence so as to confer the capability of interstellar travel. Wild stuff, right? Remember, Wright is a genius, and the Sim games have certainly brought in a lot of dough for EA.

But how will the game be received? Is it too complex, too brainy for most gamers? Or, will Spore take the whole Sim concept into a new stratosphere of success? Are we witnessing the birth of a new, marketing-friendly super-franchise that will appeal to a broad demographic? Like I say, the buzz is strong. Yet, I didn't realize the title was coming out this week until I read this recent press release, which is using some celebrities to promote the game. Go figure, I guess.

I think Spore will be a hit, but I'm not sure it will be a big enough hit to move EA's stock back to its 52-week high, certainly. The publisher has such a deep portfolio of games, so this one title won't necessarily move the needle. But the celebration of Spore forced me to take another look at EA and wonder if the company's stock might be an interesting play ahead of the holiday season.

Investors have to find this frustrating. I know I hate it when this happens to one of my stocks. GameStop Corp. (NYSE: GME) issued its Q2 numbers today. The numbers were a thing of beauty for the most part. Yet, the stock goes nowhere. And yes, I know this is a bad market day, but still, I thought a little pop was in order. As it is, shares are down about 1% as I write.

Sales increased almost 35% to $1.8 billion. The bottom line saw an increase of well over 100%, coming in at $0.34 per diluted share. According to this article, expectations were for $0.28 per share. So, do you see where I'm coming from? Expectations were beat, and growth was stellar... come on, investors, give the stock a bid! Granted, the article mentioned something I noticed as well: the gross margin declined. Okay, it declined. But same-store sales simply rocketed like a spacecraft at a growth rate of 20% during Q2. That has to be worth something ahead of the holiday-selling season. Games from Electronic Arts Inc. (NASDAQ: ERTS), Activision Blizzard, Inc. (NASDAQ: ATVI), and Nintendo Co., Ltd. (ADR) (OTC: NTDOY) powered the quarter. And guess what? They're going to power the next two quarters, too. We have new iterations of Guitar Hero, Call of Duty, and Rock Band to look forward to. Oh, and Lego Batman. Seriously, don't discount that latter title. A lot of Sony Corporation (ADR) (NYSE: SNE) PlayStation 3s and Microsoft Corporation (NASDAQ: MSFT) Xbox 360s will move off shelves, and that little system called the Wii is going to be the hottest console again this Christmas. Oh, and then there's the DS. GameStop sells 'em all.

GameStop beat its own guidance, and I think it has a great chance of continuing to beat its own guidance in the near future. That aforementioned article mentions that investors are concerned with slowing growth in the video-game universe. Okay, point well taken, I suppose. But GameStop is such a great brand in its sector, and consumers have come to know it as the go-to place for entertainment software. And as hardware continues to become cheaper, and as the installed user base rises, GameStop should benefit. The shares haven't done well this year, declining over 30% on the year-to-date timeframe as of this writing. The stock is much closer to its 52-week low than to its 52-week high. It's weak. But, I also think it's cheap. If you have a long time horizon, you may want to check GameStop out. If you're a quicker trader, you may want to wait for the stock to come back about $5 toward its 52-week low (if that happens).

Disclosure: I own Activision Blizzard; positions can change at any time.

Warner Music Group (NYSE: WMG) reported third-quarter earnings numbers on Thursday (for more earnings news, see here). Revenues increased a scant 5% to $848 million. The bottom line saw a net loss of 6 cents per share. According to Earnings.com, analysts were expecting a loss of 18 cents per share. So, expectations were soundly beat.

But should investors be completely enamored of the performance? There were some interesting growth rates sprinkled throughout the release. Indeed, digital revenues increased over 39%, and operating income from continuing operations jumped almost 11%. Free cash flow, as defined by the company (management adds back net cash paid or received for investments excluding short-term investments) soared 63% during the quarter, coming in at $93 million. However, during the nine-month period, free cash flow declined 47% to $37 million. Furthermore, net cash from operations decreased 1% and 6% for the third quarter and nine-month period, respectively.

In my opinion, investors should not be completely enamored of the performance. I see a mixed-bag here. I'd need to see some better long-term growth rates in the cash flow, and healthier top-line appreciation, to become intrigued. Warner Music obviously wants to leverage digital revenues as much as possible and adjust to the new landscape that the music business finds itself currently navigating. Interestingly enough, CEO Edgar Bronfman, Jr. is a bit angry at Activision Blizzard's (NASDAQ: ATVI) Guitar Hero and Viacom's (NYSE: VIA) Rock Band music-gaming systems. According to this article, the CEO thinks that the song-licensing fees for the games are too low. This, of course, shows just how popular and significant music-gaming has become.

Well, you can't win 'em all. I certainly found that out with Viacom's (NYSE: VIA) latest quarterly results. The media company delivered the complete opposite of my expectations. Let's go through the numbers.

Revenues for the second quarter increased 21% to almost $3.9 billion. Net income from continuing operations expanded 19% to 64 cents per share. That beat the estimate I was using by three pennies (other sources listed a lower estimate for earnings). No matter how you slice it, Viacom showed Wall Street how it's done.

Now, let me admit how wrong I was. I thought media networks would shine during the quarter and that the film division might not do as well. Operating income at media networks increased 4%, while Paramount and its colleagues increased their segment's profit by almost 300%! You can thank the new Indiana Jones movie, as well as Marvel's (NYSE: MVL) Iron Man and DreamWorks Animation's (NYSE: DWA) Kung Fu Panda, for bringing the crowds into the multiplex and the money into Viacom's coffers.