Vibe, the urban music magazine, is clawing its way back to life. New owners and editors are trying to make the magazine a success reality again, and they are making the web a priority ... which shouldn't be news but is for an ailing print industry.

The new editor-in-chief, Jermaine Hall, told AdAge that "Vibe.com is really the hub," and that everything needs to point back to the online presence. The print publication will be just one part of the Vibe Lifestyle Network, a move we're also seeing with the likes of Rolling Stone, where the website is being brought back into the fold (and may actually get some resources).

In a news piece that is gaining more and more momentum, Rolling Stone issued an article on Friday featuring an interview with hip hop artist Nas about his new album and Universal Music Group's decision to back his choice for title. Meanwhile, New York area legislators are demanding the State Comptroller withdraw a pension fund from UMG unless the title is changed, arguing that UMG and Nas are "profiting from a racial slur that has been used to dehumanize people of color for centuries."

Nas can certainly feel confident with his title choice, as the record label has backed him and offered no comment for the piece. According to the rapper, the controversy surrounding the album "is like talking to your children about sex. It's hard, but it's important." Despite the difficulties that may raise among whoever talks about the album, as Nas also states it is "just an album." Listeners and fans will decide to buy the album presumably on their like or dislike of Nas's past work and if reviews are positive for this album.

Of course, listeners may be enticed to purchase the album strictly for the title, or they may be turned away. No matter the controversy surrounding the decision, or the decision itself, in the end it appears like any other marketing stunt. Universal Music certainly has nothing to lose in the venture; the company's share in the music industry is around 30% and they have a wide lead over the next competitor, Warner Music Group (NYSE: WMG), at 25%. In any case, in a month we can see if the controversy amounts to anything and what kind of reception the album will have.

Rolling Stone magazine recently published a fortieth anniversary issue celebrating the magazine's tenure in the popular culture business. After reading the issue and wading through the multitude of advertisements, I started thinking about Rolling Stone as the precursor to so many of the music magazines in existence today and how these kinds of media serve the record industry in an increasingly digital world. Forty years ago, Rolling Stone may have been an inventive method to sell music, with interviews and features about artists, but as it is now the magazine and its followers are hardly what they claim to be: music magazines.

The very notion of a "music magazine" is quickly becoming outdated, as is found simply by perusing through the articles and features through most of the print I purchase regularly. Compare it to other, older magazines, like the British NME and you will find that the Rolling Stone falls down in coverage simply because there is an overabundance of non-music advertisements. Even other contemporary magazines, like Blender, manage to advertise the actual music, while both sell the digital devices that are quickly becoming the mediums of music transferal.

If championing the music is the goal, which presumably it is, Rolling Stone has never seemed far from what we call "mainstream," so it hardly has the capacity to introduce new bands and compete with the growth of online services like Google Inc. (NASDAQ: GOOG)'s YouTube or News Corporation (NYSE: NWS)'s MySpace. Even other magazines quickly champion lesser known bands into mass-popularity. Consider NME, the magazine was a massive supporter of the Arctic Monkeys and they quickly became more popular than they had been, even with the online support. With the weekly issue NME prints, the publisher keeps a more up-to-date and consistent online news service, signaling that the move online is not contained to artists.