By the power vested in me by AOL, its corporate parent Time Warner Inc. (NYSE: TWX), and those associated with the above entities, I declare the Heelys Inc. (NASDAQ: HLYS) fad to be over.
Mr. and Mrs. America, you will no longer be forced to dodge hordes of tweens flying around the mall in their God-awful and unsafe wheeled sneakers thanks to my sinister and cunning plan. I am urging my fellow thirty-something suburbanites to buy Heelys and roll on them in public. Once kids see how dorky we look "heelying," they will surely give up their expensive, trendy footwear, which they will grow out of sooner rather than later.
Perhaps the market is anticipating my plan. Shares of Heelys, which was one of the most highly touted IPOs last year, have slumped about 3% this year. Parents everywhere should rejoice. The company, unlike Crocs Inc. (NASDAQ:CROX), is a one-trick pony, and fads do eventually end.
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