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Company nicknames: Roadway is on the road and in the way

This post is one in a series on prominent company nicknames. See all 25, and share your thoughts and memories about Roadway below in the comments.

Once or twice a year, the family and I take a long, cross-country drive to one vacation spot or another. So when I heard that that the nickname of the freight hauler Roadway Express was "always on the Road and in the Way," I knew exactly what that meant. It never seems to fail: just as I'm about to catch up to a semi truck, it suddenly swings over into my lane, the passing lane, and then spends the next five to ten miles inching past a very slightly slower truck. In the meantime, I get a nice close-up view of the Yosemite Sam mud flaps, while impatient traffic builds up behind me.

According to their website, Roadway Express, now a division of YRC Worldwide Inc. (NASDAQ: YRCW) has been on the road and in the way since it was founded in 1930 by a pair of brothers hauling freight between Akron, Ohio, and St. Louis, Missouri. By the end of its first decade, it had offices in 22 cities and operating revenues of more than a million dollars. After the Interstate system was established, that expanded to 65 cities and more than $40 million in operating revenue from nearly 1,000 trucks. The company celebrated its 75th anniversary in 2005, and now delivers to all 50 states, Puerto Rico, Canada, and Mexico with more than 8,500 trucks.

Continue reading Company nicknames: Roadway is on the road and in the way

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Last updated: November 14, 2009: 07:51 AM

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