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SAB Miller posts

7-Eleven's Brewing Ambitions No Threat to Budweiser, Coors or Miller

Posted Apr 23rd 2010 12:30PM by Mark Fightmaster (RSS feed)
Filed under: Rumors, Columns

A couple of days ago, my colleague Jeff Reeves took a look at 7-Eleven's decision to enter into the beer game. Yes, 7-Eleven -- the sultan of Slurpees, the high priest of week-old hot dogs, the convenience king -- is going to throw its proverbial hat in the ring, looking for your beer bucks.

I did not know this, but 7-Eleven is the third-largest beer retailer in the United States. Perhaps my ignorance is born from the fact that there are no 7-Elevens in my hometown.

Continue reading 7-Eleven's Brewing Ambitions No Threat to Budweiser, Coors or Miller

InBev raises bid, makes Anheuser-Busch an offer it can't refuse

Posted Jul 11th 2008 9:22AM by Jonathan Berr (RSS feed)
Filed under: Deals, Products and Services, Marketing and Advertising, Anheuser-Busch InBev (BUD)

InBev, the Belgian brewer, today hiked its unsolicited bid for Anheuser-Busch Cos. (NYSE: BUD) by a whopping $5 a share, making it all but certain that the King of Beers will sell -- unless members of the board of directors have spent too much time sampling their own product.

The $50 billion offer represents a substantial premium over where Anheuser-Busch has recently traded. InBev clearly wants to avoid the hostile takeover it's threatened. It has vowed to keep its U.S. operations based in the company's hometown of St. Louis. The average drinker of Budweiser probably will not notice a difference in the taste of their favorite brew, which may or may not be a good thing depending on one's beer snobbery.

Shareholders, including Warren Buffett, are ready to head to the exits. The stock, which is up 17% this year, is trading up in pre-market trading. The company has little choice but to take the bid. No other logical buyers exist and I would be surprised if private equity players would be willing to top InBev's offer.

About the only potential losers in this acquisition may be media companies.

Continue reading InBev raises bid, makes Anheuser-Busch an offer it can't refuse

The beer wars ramp up as Miller defames Anheuser-Busch Clydesdales

Posted Nov 7th 2007 3:53PM by Beth Gaston Moon (RSS feed)
Filed under: Rants and Raves, Competitive Strategy, Marketing and Advertising, Anheuser-Busch InBev (BUD)

In the competitive brewing business, sometimes it's just hard to play nice. Over the weekend, Miller Brewing Co. -- a subsidiary of SAB Miller -- launched what appears to be a potential salvo in a ramped-up version of the "beer wars" of yesteryear.

A new commercial for Miller Lite, which debuted during football games and NASCAR events, uses the iconic Dalmatian-and-Clydesdale image -- used for decades by Anheuser-Busch (NYSE: BUD) -- to pay tribute to its own number-two product. The Clydesdale-drawn wagon features a sign advertising "Miller Lite. Half the carbs of Bud Light." At the end of the commercial, the dog exits the wagon for a Miller truck, which speeds away.

BUD advertising officials were quick to respond, taking out a full-page-ad in yesterday's USA Today, imploring Miller to "keep up the bad work." Launching back, Miller representatives revealed plans to continue hammering home the facts that Miller Lite has "fewer carbs and more taste."

Continue reading The beer wars ramp up as Miller defames Anheuser-Busch Clydesdales