NBC Universal, which is a part of GE (NYSE: GE), has apparently agreed to shell out $3.5 billion for the Weather Channel. The deal involves a partnership with two marquee private equity firms: Bain Capital LLC and Blackstone Group LP (NYSE: BX).

The transaction has weathered the credit crunch -- as well as survived a gestation period that has gone on for most of 2008. But, in the end, it looks like NBC got a nice deal (keep in mind that it looked like the Weather Channel tried to snag $5 billion or so).

The Weather Channel has extensive distribution (#3 in the US). What's more, there will be synergy with NBC's digital weather property, Weather Plus. Oh, and NBC has lots of experience integrating cable companies, such as Bravo and Sci Fi.

Although, perhaps the most important part of the deal is weather.com, which gets 36+ million unique visitors per month. This ranks it as the #15 site on the web. No doubt, NBC can leverage its advertising -- as well as other websites -- across this virtual real estate.

Finally, the Weather Channel transaction points to a possible new model for private equity; that is, partnering with strategic buyers. It's a good way to deploy capital but also get cost/revenue synergies.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates MergerBook.com.

NBC Universal strikes a sunny deal for the Weather Channel originally appeared on BloggingStocks on Mon, 07 Jul 2008 09:18:00 EST. Please see our terms for use of feeds.

One of my best informants has whispered to me a startling rumor. You may wish to pay attention because this is the same source who gave me the tip some months ago about wireless data feed from PC to television. You may have noticed that Apple Inc. (NASDAQ: AAPL) just introduced a nice consumer friendly version of that concept.

This time, the rumor is a bit more powerful. It involves General Electric Co.'s (NYSE: GE) NBC taking interactive television to a whole new level. If you thought that American Idol was something to brag about as far as viewer involvement, you'd best hold on to your hat because if some form of what I'm about to reveal to you comes to pass, televised entertainment shall never be the same.

What's even more exciting is that this possibility presents the opportunity to create powerful cooperation between current televised programming dynamics and the explosive internet video venues such as Google Inc.'s (NASDAQ: GOOG) YouTube. The two media could come to mutually benefit from these scenarios. Neither the new standard nor the old guard would need bow to the other. Now, here's some faceting of the concept.

Continue reading Interactive television? You ain't seen nothin' yet!

Interactive television? You ain't seen nothin' yet! originally appeared on BloggingStocks on Tue, 27 Mar 2007 11:05:00 EST. Please see our terms for use of feeds.