Back in August, BloggingStocks writer Kevin Kelly suggested that readers take a look at Steven Madden (NASDAQ: SHOO), a well-known maker of middle- to upper-market footwear.

His reasoning was excellent but the stock continued its decline -- perhaps making it more attractive than others. Apparently some other people agreed with Kevin's logic because the stock is up more than 11% today after the company announced that it was putting itself up for sale.

According to the press release announcing the move, Madden has "received inquiries from third parties with respect to an acquisition of the Company and shareholder communications urging that the Company explore alternatives to enhance shareholder value. The Board of Directors has determined to evaluate strategic alternatives available to the Company and, to this end, has formed a Strategic Review Committee..."

The stock looks cheap compared to its peers and the company's efforts to find a sale could yield favorable results for shareholders. If you didn't get into Steve Madden when Kevin first suggested, you may have a terrific opportunity now.

Back on August 16, with the Dow opening under 13,000 for the first time since April, our BloggingStocks experts outlined a number of stock plays to ride out this volatile market. Picks ranged from Dow components and other household names to obscure business-to-business giants and foreign market leaders. Here, we review our picks weekly.

In the seventh week since our Volatile Markets stock recommendations, only a few of our picks have seen significant movement.

After stalling last week, South Korean steelmaker Posco (NYSE: PKX), has jumped another $7.39. The 4.08% gain brings Peter Cohan's tip to $188.52, 52.02% higher than its August 16 opening price of $124.01.



Sheldon Liber's recommendation, Huaneng Power International Inc. (NYSE: HNP), gave back some of last week's 18.08% gain this week. Despite the Chinese utility's 6.53% knock, Huaneng still stands a formidable 30.40% higher since our volatile markets feature ran.

Back on August 16, with the Dow opening under 13,000 for the first time since April, our BloggingStocks experts outlined a number of stock plays to ride out this volatile market. Picks ranged from Dow components and other household names to obscure business-to-business giants and foreign market leaders. Here, we review our picks weekly.

Week six was rough for a couple of our stock picks -- chiefly Target Corp. (NYSE: TGT) -- but Huaneng Power International Inc. (NYSE: HNP) just had a phenomenal week. Read on.

Posco (NYSE: PKX)'s gains have tapered a bit -- Peter Cohan's pick followed up last week's 10.41% run with a modest 1.30% rise this week. Still, just six weeks since our Volatile Markets feature, the South Korean steelmaker stands 46.06% higher! Incredible.



This week's big story, however, is Huaneng Power International Inc. (NYSE: HNP), recommended by Sheldon Liber. The Chinese utility nearly doubled its gains as of last week, shooting 18.08% higher, closing Thursday up 39.51% in the last six weeks!

Back on August 16, with the Dow opening under 13,000 for the first time since April, our BloggingStocks experts outlined a number of stock plays to ride out this volatile market. Picks ranged from Dow components and other household names to obscure business-to-business giants and foreign market leaders. Here, we review our picks weekly.

Wow! I hope you looked into Peter Cohan's pick, Posco (NYSE: PKX), when our feature ran. Like a broken record, again I ask how long the South Korean steelmaker can continue these fantastic gains -- 44.37% higher in just five weeks! Even if you bought in last week, you'd already be up 10.41%. Phenomenal.



Also performing handily are two of Sheldon Liber's picks, Huaneng Power International Inc. (NYSE: HNP) and Anadarko Petroleum (NYSE: APC). China's Huaneng rose 1 1/2% since last week to close at $44.99 Thursday, putting it up 18.43% since our virtual purchase August 16. Texas energy concern Anadarko has gushed 4.48% higher since last Thursday, climbing to $52.96, a total gain of 11.54% since our August 16 Volatile Markets feature.

Back on August 16, with the Dow opening under 13,000 for the first time since April, our BloggingStocks experts outlined a number of stock plays to ride out this volatile market. Picks ranged from Dow components and other household names to obscure business-to-business giants and foreign market leaders. Here, we review our picks weekly.

Four weeks into our Stocks for a Volatile Market feature, our index has fallen just behind the Nasdaq, grounded mostly by shoe and apparel maker Steven Madden (NASDAQ: SHOO), picked by Kevin Kelly. After giving up $2.51 in week three, Madden dropped $3.39 in week four, falling 14.7% and leaving SHOO at $19.67, 17.77% under its August 16 price of $23.92.

Might as well get all the bad news out of the way -- it looks like Sheldon Liber's call, FreightCar America Inc. (NYSE: RAIL), has temporarily derailed. After strong gains in previous weeks, RAIL dropped $3.78 in week four -- a loss of 8.35% -- and slipped to $41.49, 4.4% under its initial price.

Back on August 16, with the Dow opening under 13,000 for the first time since April, our BloggingStocks experts outlined a number of stock plays to ride out this volatile market. Picks ranged from Dow components and other household names to obscure business-to-business giants and foreign market leaders.

It goes without saying that it's pretty early to begin seriously evaluating our recommendations, but there's no harm in checking in on our stock plays.

Some performed better than others, obviously, but we happily report that all of our picks have gained since the feature ran! Seven picks are beating the Dow, which has gained about 2.95% since its August 15 close. One pick, Starbucks, is behind the Dow but ahead of the Nasdaq Composite Index, while three are trailing the Nasdaq.



Sheldon Liber's pick, Huaneng Power International Inc. (NYSE: HNP), leads the pack, despite one analyst's downgrade of China's top energy utility one day after our stock picks ran. Shares of HNP closed Thursday at $45.62, climbing 20.0% from $37.99 in the two weeks following the volatile-market feature.

In a volatile market, investors need to keep one thing in mind: valuation. As the term volatile implies, stocks easily move up and down in this type of market. As a result, if you plan on holding a stock for the long run and don't firmly believe in the future of your stocks, you stand to be incredibly stressed and nervous at almost all times.

On this note, I'd like to introduce a company that I consider to be a very interesting long-term play for this market -- Steven Madden (NASDAQ: SHOO), a purveyor of middle-to-upper level shoes. While there are certainly issues with the company -- namely the fact that the company's founder is a convicted felon who served several years in prison (and got paid during this time) -- I think the turnaround in the stock is very interesting for a variety of reasons, most importantly the stock's cheap valuation and recently announced increase in its share buyback.

Steven Madden sells a wide variety of shoes, encompassing products you might find at a discount retailer like Marshall's to shoes that could be found at a high-end retailer like Bloomingdales, implying that the company has a highly diverse pool of potential buyers. As a result, if any one class of consumer is hit, the company wouldn't suffer completely because it also caters to others. With the company in the process of designing a new line of dresses and growing in hot markets like New York and Las Vegas, I think there's certainly potential for operating momentum going into next year.

After reading Kevin Kelly's stock pick for a volatile market -- Steve Madden (NASDAQ: SHOO) -- I started thinking about all the shoe stocks that have been popping up on my deep value radar of late. A handful of shoe manufacturers and retailers have piqued my interest with low price/book ratios or low price/earnings ratios. Here they are:

Rocky Brands (NASDAQ: RCKY): Rocky owns the ROCKY® brand, along with GEORGIA BOOT®, LEHIGH®, DURANGO, MICHELIN FOOTWEAR and ZUMFOOT and manufactures DICKIES® boots under a licensing deal.

The company disappointed the Street -- actually enraged it -- with its second-quarter results. But the stock trades at a modest price/earnings ratio, and reaffirmed its guidance when it reported the bad quarter. At 0.23 times sales and .60 times book value, this one may be worth scooping out of the bargain bin.

Finish Line (NASDAQ: FINL): Shares of Finish Line, an operator of mall-based footwear stores, have been getting hammered since the company agreed to acquire its much larger competitor Genesco (NYSE: GCO) for $1.5 billion in cash. Following the deal, the combined entity's balance sheet is going to look like something out of those 1950's horror movies you can get on DVD for a buck at Wal-Mart.

Phoenix Footwear Group (AMEX: PXG): These guys make shoes and work boots under labels including Royal Robbins apparel, the Tommy Bahama, Trotters, SoftWalk, H.S. Trask footwear, Altama boots and Chambers Belt. The stock popped a few weeks ago when the company received a nice Defense Department contract, but has since retreated.

Shoe Pavilion (NASADQ: SHOE): So far, this is one of those turnarounds that, like most turnarounds, isn't really turning around. The company operates discount shoe stores and isn't making any money.

Judging from their stock prices, life has been tough for the second-tier shoe companies -- Perhaps competition and pricing pressure from mass merchandisers is hurting sales and margins. But these stocks look, at least superficially, to be cheap, and may be good contrarian bets.

MOST NOTEWORTHY: Steven Madden, Ltd (SHOO), Expedia, Inc (EXPE), Oracle Corp (ORCL) and Tim Horton's Inc (THI) round up today's noteworthy upgrade list:

• Steve Madden, Ltd (NASDAQ: SHOO) was upgraded to Buy from Neutral at Nollenberger as they believe Madden is well positioned going into the back half of 2007 with clean inventories and focused products.

• Matrix believes increasing marketing efforts and European growth are contributing to significant improvement in fundamental trends for Expedia Inc (NASDAQ: EXPE), and upgraded shares to Hold from Sell.

• Pacific Crest upgraded shares of Oracle Corp (NASDAQ: ORCL) to Outperform from Sector Perform to reflect improved channel checks and the probability of continued success.

• CIBC upgraded Tim Horton's (NYSE: THI) to Sector Outperformer from Sector Performer based on valuation...

OTHER UPGRADES:

• Banc of America upgraded Intersil Corp (NASDAQ: ISIL) to Buy from Neutral.

• Bear Stearns upgraded Illumina, Inc (NASDAQ: ILMN) to Outperform from Peer Perform.

• Buckingham raised Kohl's Corp (NYSE: KSS) to Strong Buy from Neutral.

• Matrix USA raised Titanium Metals Corp (NYSE: TIE) to Buy from Hold.

• Merrill Lynch upgraded Kulicke and Soffa Industries Inc (NASDAQ: KLIC) to Buy from Neutral.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

Quantitative analyst and editor of OTC Insight, Jim Collins sees opportunity in Steve Madden (NASDAQ: SHOO), a shoe designer whose products are distributed through department and specialty stores, its 95 retail shops and its e-commerce site.

Fundamentally, Collins is attracted to a recent new product launch known as the "Design your Own" collection, which lets buyers choose between the size of the heels and the patterns, materials, finishings and colors to customize their own shoes. Collins points out that there are a total of 4,221 possible combinations.

Technically, Collins looks to the stock's very high relative strength ranking of 98 out of 100 as well as its solid score of 'B' for accumulation-distribution. He does caution that the company is exposed to fashion risk, which he notes can be difficult to predict. Despite these risks, he has selected the issue as his latest featured investment.

Validea has an unusual approach to stock selection; editor John Reese assesses companies based on the strategies employed by "legendary investors." In the case of his latest buy, Finish Line (NASDAQ: FINL), the stock was chosen based on the value methodology used by Benjamin Graham (Warren Buffett's mentor) and Peter Lynch.