This post is part of our feature on Money Winners of 2008. See all 20.

2008 was Tina Fey's year as the award-winning TV star, writer, and creator of 30 Rock, then completing her first hit movie Baby Mama, followed by a return as SNL's Sarah Palin. Fey is now one of the most sought after people in Hollywood.

Evidence of this can be found in the recent Barbara Walters interview listing her as one of the ten most interesting people of the year as well as the current issue of Vanity Fair.

Sarah Palin was a gold mine for political pundits, tabloids, and comedians alike during her run as the vice presidential sidekick of John McCain, but to none more than Tina Fey, the seven-time Emmy award-winning star and writer. Fey's satiric renditions of Palin brought more publicity to both women then either of them could have hoped for.

This post is part of AOL Money & Finance's Best & Worst in Money 2008 feature.

The great media circus that so richly illuminates American life is constantly producing new stars to dazzle us, and this year has been no exception. In addition to the usual offerings from television (Tina Fey), sports (Michael Phelps) and books and film (Stephanie Meyer), 2008 saw new stars emerge from the presidential election (Sarah Palin) and the spectacular and ongoing financial crisis (Neel Kashkari). Of course no one knows what 2009 will bring, but we can be sure of one thing: that each of these new stars will likely try to cash in on their new-found celebrity in the new year.

Tina Fey has been fairly well known for several years, first as the head writer and Weekend Update host on Saturday Night Live, then as the creator and star of the critically acclaimed show 30 Rock. However, she ascended to a higher level of celebrity with her dead-on impersonation of Republican vice presidential nominee Sarah Palin. (It's so good that if you search for the phrase "dead-on impersonation" on both AOL and Google, the first results that come up are clips of Fey doing her Palin shtick.) There was a lot of debate about whether Fey hurt or helped Palin, but it's pretty clear that all of the attention helped Fey enormously, making her one of the most famous female comedians in the U.S. Look for more TV and film deals for her in 2009.