Salesforce.com (NYSE: CRM) has a new champion: Dell (NASDAQ: DELL). The PC manufacturer is promoting the online sales force-enablement platform as a way to gain access to the hefty sums available in the technology services business. The deal would give Salesforce.com access to Dell's clients in the small and medium-sized business categories. Dell would sell Salesforce.com products and provide consulting services to help clients integrate the solution with their other enterprise applications. The dollars and cents of this union weren't disclosed.

Dell sees the margins of the services business and wants a piece of the action, particularly since the PC sector is low margin. Also, sales have been hit pretty hard as a result of the financial crisis. With PCs accounting for 60% of Dell's top-line, a bit of diversity isn't a bad idea. Currently, services account for only around 10% of Dell's sales.

One of the best ways for your business to get exposure and credibility is through public relations. Yet, hiring a PR firm can be expensive, easily running $5,000 to $10,000 per month.

Despite this, it's possible to do PR on your own. Keep in mind that a key to success is having an active and passionate founder or CEO who makes media relations a priority. This has been the case with many great leaders, such as Howard Schultz at Starbucks (NYSE: SBUX) and Marc Benioff at Salesforce.com (NYSE: CRM).

So, let's take a look at some of the steps you can take to improve your PR.

In The Cabot Stock of the Month report, he suggests, "Salesforce.com is very well managed, and in our mind its leadership in cloud computing gives it a fundamental advantage that should translate into growing market share gains and steady revenue flows for years to come."

"The company was founded a decade ago by a former Oracle executive, and today it's a leading vendor of Customer Relationship Management (CRM) services.

"The term cloud computing is nothing particularly new or complicated; it simply means that instead of having software on your home, office or notebook computer, you run applications over the Internet," explains Gregg Early.

In Personal Finance says, "It's the way of the future as computing becomes increasingly mobile." Here, he looks at a trio of plays on this trend: Amazon.com (NASDAQ: AMZN), Salesforce.com (NYSE: CRM), and Rackspace Hosting (NYSE: RAX).

"I would point out that I'm writing this article on Google Docs. This document is stored on a Google server farm, not on my office computer.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Aeropostale Inc. (NYSE: ARO) strong Q2 results beat expectations due to rising same-store sales.
• Agilent Technologies Inc. (NYSE: A) Q3 earnings topped low expectations and revenue declined.
• Analog Devices Inc. (NYSE: ADI) posted better-than-expected Q3 results but shares fell on weaker margins.
• Baidu Inc. (NASDAQ: BIDU) CEO said its new advertising efforts will boost sales over the long run.
• Barnes & Noble Inc. (NYSE: BKS) had a better-than-expected Q2 profit but same-store sales fell.
• BJ's Wholesale Club Inc. (NYSE: BJ) reported solid Q2 numbers and raised its full-year guidance.

Marc Benioff, the founder and CEO of Salesforce.com (NYSE: CRM), has a new book coming out in November: Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Companyand Revolutionized an Industry.

I actually got an advance copy of it -- and it is awesome. In great detail he provides the strategies for building a game-changing company. And based on Salesforce.com's latest earnings report, the momentum seems unstoppable, despite the recession and tight information technology (IT) budgets.

Cloud computing is a type of on-demand hosting services on the internet. Not only a necessity for mainstream e-commerce sites, it also increases efficiency, is scalable, and lowers expenses. The monetary savings may be misleading to consumers and businesses who do not fully understand the potential risks involved.

With a pay-as-you-go type structure, users are only charged for the amount of traffic, bandwidth, and memory used. Online businesses become more efficient by only utilizing the storage and space needed, while also being assured capacity for any usage increases. The buzz has been building for years, so cloud computing has attracted a diverse customer base, ranging from popular social networks such as Twitter and Facebook, to educational websites of Arizona State and Northwestern University.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Bidz.com Inc. (NASDAQ: BIDZ) Q4 earnings release included notice about an SEC investigation.
• Dell Inc. (NASDAQ: DELL) saw net income drop by almost 50%, falling short of estimates.
• Ducommun Inc. (NYSE: DCO) received an analyst's downgrade after its Q4 earnings release.
• Gap Inc. (NYSE: GPS) said Q4 earnings fell due to weakness at Gap and Old Navy stores.
• General Motors Corp. (NYSE: GM) worse-than-expected results prompted speculation about its survival.

Recession? What recession? Some companies seem to find ways to grow in any environment.

How? Part of it is the team; another part is the product; and finally, it helps if there is a big change in the marketplace.

Well, all this applies to Salesforce.com (NYSE: CRM), which has achieved an incredible milestone: $1 billion in annual revenues.

Started in 1999, the company has transformed the business applications market. Salesforce.com sells its software on a subscription basis; access is through the Net; and there is a diverse platform where customers can build their own applications.

Analysts surveyed by Thomson Reuters expected the parade of earnings declines to continue into the final week of February, with Martha Stewart Living Omnimedia Inc. (NYSE: MSO), Nordstrom Inc. (NYSE: JWN), Home Depot Inc. (NYSE: HD), Wynn Resorts Ltd. (NASDAQ: WYNN), Macy's Inc. (NYSE: M), DreamWorks Animation SKG Inc. (NYSE: DWA), Limited Brands Inc. (NYSE: LTD), Target Corp. (NYSE: TGT), Royal Bank Of Canada (NYSE: RY), Del Monte Foods Co. (NASDAQ: DLM), Kohl's Corp. (NYSE: KSS), Washington Post Co. (NYSE: WPO), Dell Inc. (NASDAQ: DELL), Gap Inc. (NYSE: GPS), Campbell Soup Co. (NYSE: CPB), RadioShack Corp. (NYSE: RSH), and H.J. Heinz Co. (NYSE: HNZ) all expected to post lower earnings for the most recent quarter. Office Depot Inc. (NYSE: ODP), Saks Inc. (NYSE: SKS), and Cooper Tire & Rubber Co. (NYSE: CTB) are expect to have swung to a loss.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• American Eagle Outfitters Inc. (NYSE: AEO) saw lower Q3 results in the tough retail envirnoment.
• Analog Devices Inc. (NYSE: ADI) Q4 profit surged but it lowered its Q1 forecast due to slowing orders.
• Borders Group Inc. (NYSE: BGP) had dismal Q3 results and said it had ceased its quest to sell itself.
• Campbell Soup Co. (NYSE: CPB) solid Q1 results beat estimates but shares fell despite a market rally.
• Deere & Co. (NYSE: DE) fell short of Q4 profit expectations and guidance was below estimates.
• Dollar Tree Inc. (NASDAQ: DLTR) had a bigger-than-expected Q3 profit and raised its full-year outlook.
• D.R. Horton Inc. (NYSE: DHI) reported a wider Q4 loss as home sales revenue declined by 50%.
• Hewlett-Packard Co. (NYSE: HPQ) posted strong Q4 numbers that didn't quite match the preliminary results.
• Salesforce.com Inc. (NYSE: CRM) had strong results and an optimistic forecast despite economic conditions.
• Starbucks Corp. (NASDAQ: SBUX) lowered its fiscal 2009 forecast and warned of further restructuring.
• Tiffany & Co. (NYSE: TIF) Q3 earnings declined but topped expectations, and it announced staff reductions.
• Warner Music Group Corp. (NYSE: WMG) Q4 earnings beat expectations though revenues fell slightly.
• Xerox Corp. (NYSE: XRX) forecast a full-year profit in line with estimates and said it is confident in its liquidity.

Upcoming earnings releases include Sears (NASDAQ: SHLD), Staples (NASDAQ: SPLS), Aeropostale (NYSE: ARO), Del Monte Foods (NYSE: DLM), Guess (NYSE: GES), Novell (NASDAQ: NOVL), Toll Brothers (NYSE: TOL), Big Lots (NYSE: BIG), Royal Bank of Canada (NYSE: RY).

Visit AOL Money & Finance for more earnings coverage.

I recently attended Salesforce.com's (NYSE: CRM) annual conference, Dreamforce. The place was packed, with nearly 10,000 people. The atmosphere was certainly an antidote to the grimness in the tech community.

Then again, this week Salesforce.com announced its quarterly results -- and they were particularly strong (especially in light of the size of the company). Revenues came to $276 million, up 43% over the past year. Earnings spiked 60% to $0.08 per share and there were 4,100 new customers.

At the conference, the big message was "the cloud" (in fact, Salesforce.com refers to itself as " the enterprise cloud computing company"). Essentially, the company is positioning itself as the key platform for business software, which is completely web-based.

Interestingly enough, this appears to be attractive to cash-strapped customers. After all, there are no large up-front costs. Moreover, there are no ongoing costs for things like servers. Another key benefit is customization (which is done through Force.com).

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Barnes & Noble Inc. (NYSE: BKS) swung to a Q3 loss as same-store sales fell, and it lowered its outlook.
• Corning Inc. (NYSE: GLW) forecast lower profits due to weaker glass sales but has a strong cash position.
• Fortress Investment Group (NYSE: FIG) swung to a Q3 loss as investors requested redemptions.
• Gap Inc. (NYSE: GPS) profit beat estimates despite the decline in sales, and it reaffirmed its outlook.
• HJ Heinz Co. (NYSE: HNZ) strong Q2 results topped expectations but didn't impress the market.
• Intuit Inc. (NASDAQ: INTU) reported solid results and offered modest growth for the next quarter.
• Limited Brands Inc. (NYSE: LTD) Q3 profits and same-store sales fell and it lowered its guidance.
• Macy's Inc. (NYSE: M) fell short of Q3 expectations and said it would reduce capital expenditures in 2009.
• Medtronic Inc. (NYSE: MDT) fell short of Q2 expectations and lowered its full-year guidance.
• PepsiCo Inc. (NYSE: PEP) reaffirmed its previously announced full-year earnings guidance.
• Salesforce.com Inc. (NYSE: CRM) said Q3 earnings and revenue grew sharply, beating expectations.
• Target Corp. (NYSE: TGT) posted weak Q3 numbers and discontinued its share buyback activity.
• Walt Disney Co. (NYSE: DIS) was downgraded on the belief that consensus estimates may be too high.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Amgen Inc. (NASDAQ: AMGN) earnings potential due to its denosumab is expected to rise substantially.
• Barnes & Noble Inc. (NYSE: BKS) beat low Q2 expectations but forecast a loss in Q3.
• BJ's Wholesale Club Inc. (NYSE: BJ) beat Q2 profit estimates and announced share buybacks.
• BWAY Holding Co. (NYSE: BWY) topped Q3 expectations on cost containment and increased productivity.
• Fuqi International Inc. (NASDAQ: FUQI) beat Q2 expectations and offered Q3 and full-year guidance.
• Gap Inc. (NYSE: GPS) reported higher Q2 earnings but lower sales, dragged down by Old Navy.
• Hewlett-Packard Corp. (NYSE: HPQ) reported strong Q3 earnings results due to its global reach.
• Home Depot Inc. (NYSE: HD) Q2 results fell more than expected, but it reaffirmed its earnings forecast.
• Lehman Brothers Holdings Inc. (NYSE: LEH) may post preliminary results (another loss) before Sept.
• Lowe's Cos. Inc. (NYSE: LOW) posted better-than-expected Q2 profits but offered a cautious sales forecast.
• Pacific Sunwear of California Inc. (NASDAQ: PSUN) weak guidance lead to analyst downgrades.
• Salesforce.com Inc. (NYSE: CRM) posted strong Q2 results and announced an aquisition.
• VeriFone Holdings Inc. (NYSE: PAY) offered a positive outlook, which sent shares soaring.

For more highlights from this week, see: Hershey, Heinz, Burger King, Foot Locker, Saks and others

Upcoming quarterly reports include Big Lots (NYSE: BIG), Borders (NYSE: BGP), Rio Tinto (NYSE: RTP), Tivo (NASDAQ: TIVO), Novell (NASDAQ: NOVL), Dell (NASDAQ: DELL), Sears (NASDAQ: SHLD), and Tiffany (NYSE: TIF).

Visit AOL Money & Finance for more earnings coverage.

By all accounts, Salesforce.com (NYSE: CRM) is on its way to being a legendary software company. Based on the latest quarterly results, announced Wednesday after the close, the revenues are on track to reach $1 billion.

The company also continues to grow at a blistering rate. In Q2, revenues surged 49% to $263.1 million. Net income came to $10 million, or $0.08 per share. Actually, for the past 12 months, Salesforce.com generated about $270 million in operating cash flow. In all, there is $823 million in the bank.

Q2 saw the addition of roughly 4,100 new customers for a total of 47,700. What's more, Salesforce.com continues to get traction with its existing major customers, such as Dell (NASDAQ: DELL), Citi (NYSE: C) and Canon. It certainly helps that the company has a highly customizable platform (known as force.com).

Something else: Salesforce.com announced the acquisition of InStranet, which develops knowledge-based management systems for call centers. There has been much demand for such offerings, so why not buy a leading company in the space? Salesforce.com considers the market opportunity to be about $3 billion.

The issue? Well, the deal will mean a 5 cents charge per share for the full-year.

That's not appetizing to Wall Street. So far in today's trading, Salesforce.com's shares are down 15% to $55.31.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates MergerBook.com.