Saved posts

Feed

AOL hopes 'Saved' will be a 'Closer'

TNT's is about to drop yet another original drama series on us. It's called Saved, and AOL products will be integrated into the actual show.

Saved will air Mondays at 10 p.m. starting June 12. The series launches with a commercial-free premiere episode, sponsored by Quizno's and Dodge.

"Our integration with both Saved and [the TNT series] The Closer -- an established hit -- allows us to tap into new audiences and broaden our reach in a unique way," says Richard Taylor, senior vice president of brand marketing for AOL. "We can showcase the value of AOL within the actual storyline, making it relevant to the characters' lives."

According to the press release, Saved focuses on a young, hip, directionless slacker named Wyatt Cole. Cole -- played by Tom Everett Scott (Boiler Room, That Thing You Do) -- kicks around Portland, Oregon, trying to figure out what to do with his life and struggling to live in the shadow of his high-achieving parents.

The hook? He's a paramedic.

The catchphrase? "By saving other people's lives, he will be able to save his own."

I can only imagine how this one is going to work...

SCENE: Burnside Bridge, Downtown Portland. Single-car auto accident. Cole is applying a tourniquet.

Cole: "I can't deal with all these pressures. They've been with me ever since childhood. I mean if only they'd placed PARENTAL CONTROLS on their expectations of me --"

Auto accident victim [suddenly coming back to consciousness]: "You mean like the PARENTAL CONTROLS on AOL?!"

Symbol Lookup
IndexesChangePrice
DJIA-89.2312,801.23
NASDAQ-23.352,903.88
S&P 500-9.311,342.64

Last updated: February 11, 2012: 01:59 AM

Hot Stocks

General Electric

18.875-0.255(-1.33)

Alcoa

10.29-0.35(-3.29)

Apple Inc

493.42+0.25(+0.05)

Google Inc 'A'

605.91-5.55(-0.91)

Bank of America

8.07-0.11(-1.34)

Wal-Mart Stores

61.90-0.06(-0.10)

Exxon Mobil Corp

83.80-1.08(-1.27)

Ford

12.44-0.25(-1.97)

Citigroup

32.925-0.735(-2.18)

IBM

192.42-0.71(-0.37)

Yahoo

16.14+0.14(+0.88)

Starbucks

48.82-0.38(-0.77)

Microsoft

30.495-0.275(-0.89)

Home Depot

45.33+0.06(+0.13)

DailyFinance Headlines

AOL Business News

BioHealth Investor Headlines

Sponsored Links

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

Page Loaded in 1328943554055 ms.