My guess is that the majority of television-watching American have no idea that in about two years, those analog television signals beaming TV programming to all those television sets will go away permanently in favor of the newer all-digital signals.

In fact, the radio spectrum that is being vacated by the shutdown of those analog television signals is being highly sought after for all kinds of uses; mainly, high-speed Internet access over wireless devices or another radio band in which companies can provide wireless voice service, including possibly Google.

What can leading consumer electronics retailers like Best Buy Co., Inc. (NYSE: BBY), Circuit City Stores, Inc. (NYSE: CC) and Wal-Mart Stores, Inc. (NYSE: WMT) do to alleviate the pain? How about capitalizing on this in perfect promotional fashion and sell newer high-definition sets like never before? There are also concerns that will come from the advertising industry, and who will make the devices to allow older TVs to tap into the newer digital airwaves? Many questions abound. Read on.