The White House is in overdrive promoting former press secretary Scott McClellan's What Happened. That promotion has helped drive it to the number one selling position on Amazon.com (NASDAQ: AMZN). While Amazon will benefit from the sales of the book, the stock is more than fairly valued.

The White House's promotion is based on its passionate response to the confirmation bias it demonstrated in the run up to the Iraq war. As I wrote in this Business Strategy Review article, confirmation bias is when facing a major decision, one exhibits an unwillingness to admit conflicting data - no matter how salient - to influence a closed point of view. Mclellan points out that the White House decided to go to war against Iraq a year before its start and manufactured a false "case" to sell it.

McClellan pointing this out is hardly news. But I thought his comments about George W. Bush's cocaine use, as reported by 6abc.com, were more revealing. Recalling a 1999 conversation with Bush, McClellan writes: "'The media won't let go of these ridiculous cocaine rumors,' I heard Bush say. 'You know, the truth is I honestly don't remember whether I tried it or not. We had some pretty wild parties back in the day, and I just don't remember.'

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Will Amazon profit from McClellan book? originally appeared on BloggingStocks on Thu, 29 May 2008 10:26:00 EST. Please see our terms for use of feeds.