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Scribd posts

Entrepreneur's Journal: Should your business start giving away stuff?

Posted Sep 13th 2009 6:10PM by Tom Taulli (RSS feed)
Filed under: Consumer Experience, Competitive Strategy, Google (GOOG), Marketing and Advertising, Entrepreneurs, Small Business

Is it possible to run a business by giving away your stuff? It sounds counterintuitive. But hey, Google (NASDAQ: GOOG) gives away much of its offerings, right? I'm actually using Google Docs to write this column, for example.

True, Google is perhaps an exception (it certainly helps to have a huge user base and brand name). But it is worth exploring the concept. In fact, there is an excellent book on the topic -- Free: The Future of a Radical Price-- which came out recently.

Continue reading Entrepreneur's Journal: Should your business start giving away stuff?

Scribd: A threat to Amazon.com's e-book ambitions?

Posted Jun 12th 2009 3:20PM by Tom Taulli (RSS feed)
Filed under: Amazon.com (AMZN), CBS Corp 'B' (CBS)

Several times this year, I used Scribd to post my presentations on the web. It was extremely easy to use. Moreover, there were some helpful metrics (that is, the number of viewers), sharing tools and publishing options (such as PDFs, PowerPoints, etc).

Well, as should be no surprise, Scribd is getting lots of traction, attracting about 60 million unique visitors.

In fact, this week the website announced a deal with Simon & Schuster -- a division of CBS (NYSE: CBS) -- to sell roughly 5,000 digital e-books. Some of the authors include Stephen King and Mary Higgins Clark.

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