Curious about the state of retailer Sears (NASDAQ: SHLD), I ventured into a local store this past week to determine what has changed in the last decade within this age-old retailer. After viewing a Sunday newspaper advertisement over last weekend, it seemed to me that the ads Sears puts out have not changed in quite a long time. Exercise equipment and tools fill most of the space. If I recall correctly in 1995, it was the same deal. Are these still hot retail categories or are they value-added retail products that differentiate Sears from the competition?

When Eddie Lampert merged Sears and Kmart in an effort to cash in on the real estate holdings from both locations, I wondered if the actual retail chains themselves would end up becoming neglected. While I don't have access to a Kmart nearly, my visit to a Sears location this week confirmed that suspicion. Sears looked like a retailer from the 1980s inside the store except for the flat-panel televisions and some other electronics items I viewed (and had to search for). In other words, if Sears is not going to compete with the shopping environments of competitors that have changed with the times, just exactly where is it headed?

Not sure. The distinct impression I received from browsing all of the departments at my local Sears was that the retailer was in dire need of an image makeover. Any Target (NYSE: TGT) or Kohl's (NYSE: KSS) location beats the appearance and merchandising of Sears by a long shot. Now, to be fair, Sears does sell quite a bit of hardware, tools and machinery, and that really isn't conducive to a "bright and cheery" feeling when browsing. With some retailers using a "compartment feel" to psychologically rope off certain merchandise areas to appease the target customer, but Sears is most definitely not doing this in any fashion. I'm not sure who is still shopping at Sears these days, but for the overall feeling I received just walking in there, it's hard to see how Sears sells anything. Of course, the company does sell quite a bit, but it's not exactly trouncing the competition. Retail sales have been soft at Sears and it's not clear how it will turn things around.