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Sears set to return to the toy market after decades of not being in it

Sears Holdings Corporation's (NASDAQ: SHLD) storied and failed strategy in the last few years under the auspices of investor Eddie Lampert just keeps chugging along. Lampert thought he could turn Sears Holdings into an investment company that happened to have a retail operation attached. Didn't happen.

But, that does not mean Sears is giving up the ghost. The retailer everyone loves to dog as stodgy and out of touch is getting back into one business where it was decades ago: toys. That's right -- and just in time for the 2009 holiday season. Question: will anyone go out of their way to shop at Sears for toys? Is there a compelling reason with so many other quality choices?

Continue reading Sears set to return to the toy market after decades of not being in it

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Last updated: May 27, 2012: 06:36 PM

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