Fitness apparel maker Under Armour Inc (NYSE: UA) has had an amazing run so far, but the question now being asked is whether or not that run is over -- and it looks like 37% of investors believe it just might be.Here's a quick history lesson on Under Armour. The stock went public in November of 2005 and traded at about $25. Since then the stock has steadily climbed to its current price of $64.38, or a gain of about 155%. Wow.
However, Under Armour is now at a point where investors are having a tough time believing this bullish run will continue. The Baltimore Sun highlighted the dilemma in this morning's paper, pointing out that 37% of UA's stock is owned by short sellers -- good enough to make Under Armour the 25th largest short sold company on the New York Stock Exchange.
The 37% of doubters seem to have an awfully good point here, at least at this price point (I'd hate to think of the price points that some of them got in at). Retailers reported disappointing sales for the month of July, another sign of the weakening consumer and overall economy, amid the market's current volatility. It's just not advisable to be long a stock like Under Armour right now, not with such a large red flag being raised.



