With Shrek I, II, III -- and around the corner, IV -- it would be nearly impossible NOT to have heard of this animated film franchise. It is one reason why DreamWorks Animation SKG (NYSE: DWA) is soaring. This animation film company was spun off from DreamWorks Pictures, the brainchild of Hollywood power trio, Steven Spielberg, Jeffrey Katzenberg, and David Geffen. The animation studio, which went public is 2004, creates family entertainment made through CGI (computer generated animation), and is responsible not just for the Shrek franchise, but for many hit films like Chicken Run, Madagascar, Shark Tale, and Over the Hedge, among others. It is now dedicated to releasing two CGI animated films a year, which is an impressive number given the time and money it takes to create this type of movie.
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