Want that brand-new Stephen King or Anita Shreve novel beamed to your Amazon (AMZN) Kindle? Well, you may be waiting a few months. In a preemptive strike against e-reader technology, publishers Simon & Schuster - part of CBS Corp. (CBS) and Hachette plan to delay the electronic-book editions of about 35 popular titles by four months. The supposed strategy is that desperate readers will pay the full retail price for these volumes, rather than the discounted $9.95 for the electronic version.

E-readers are a hot gift item this holiday season, and products like the Kindle and the soon-to-be-released Nook from Barnes & Noble (BKS) don't seem to be a flash in the pan. E-book retail sales are expected to hit $201 million in 2010, up from $150 million this year. While this is still a fraction of actual, tangible book sales, the growth rate cannot be ignored.

I've got to be honest, I wasn't so sure that Amazon's (NASDAQ: AMZN) Kindle device would be a hit. But, according to BusinessWeek, it seems like it's doing okay. Kindle, which is a reading platform for e-books, actually experienced sell-outs after it was launched last fall. And now, CBS's (NYSE: CBS) Simon & Schuster has upped its support of the platform by increasing the number of titles from its portfolio to be sold on Kindle. How does 5,000 more titles from Simon & Schuster sound?

Just great, I'm sure Jeff Bezos would say. And who can blame him? It looks like people are really taking to Kindle, and although I don't think reading books for pleasure in such an electronic manner will ever come remotely close to challenging printed tomes, I know it's still important for Amazon to have a strategy in this arena. And like I mentioned at the beginning, the fact that Kindle seems to have had a strong start is very impressive.