Skechers (SKX) closed down Thursday 18% after reporting EPS and revenue below expectations. 28,000 option contracts traded on low November and December option implied volatility of 49, according to Track Data, suggesting decreasing price movement.

Seagate's (STX) closed down 8.4% on reports that private equity talks might have broken down. Call option volume of 109,000 contracts compares to put volume of 79,000 contracts. November option implied volatility is at 63, January is at 54, versus its 26-week average of 46, according to Track Data. Large open volume suggests traders positioning for upside price movement.

Options Update is by Stock Specialist Paul Foster of theflyonthewall.com.

On August 14th, Skechers USA, Inc. (NASDAQ: SKX) made public its offer to acquire Heelys, Inc. (NASDAQ: HLYS) at a price of $5.25 per share. At the time I wrote that the offer seemed low, and Heelys' management seems to agree, issuing a press release stating that "The Board believes the $5.25 offering price does not reflect the value of Heelys and that entering into discussions with Skechers based on their unsolicited proposal is premature at this time."

Today Skechers shot back with its own press release, with chairman and CEO Robert Greenberg stating that "We are particularly disappointed that, after repeated contacts over several months, Heelys will not agree even to discussions or provide us with an opportunity to conduct due diligence. . . We are very interested in continuing our dialogue and, as discussed in Skechers' letter of August 13, we may also be prepared to refine our proposal if additional value can be identified during the due diligence."

So why won't Heelys at least engage in discussions, given that Skechers is indicating that it might raise its bid? This looks like a replay of the Yahoo, Inc. (NASDAQ: YHOO) - Microsoft Corporation (NASDAQ: MSFT) takeover battle on a much smaller scale, with Heelys' brass not inclined to talk about a deal, even if it is in the best interests of shareholders.

If Skechers gets bored with the slow pace of negotiations and walks away, Heelys will have some splainin' to do. Given that the company went public at over $30 per share and now sits at $5.25, it's pretty clear that the management team doesn't know enough about shareholder value to reject a takeover offer without further discussions.

Heelys (NASDAQ: HLYS) has looked interesting to me for the past few months. Sure, it's a fad product that's way past its prime but look at the balance sheet: the stock is trading very close to its book value and has $96 million in cash on the balance sheet, compared with a market cap of just over $130 million. The company also has no debt.

Apparently Skechers (NASDAQ: SKX) sees some value here too. In a press release issued after the close of the market yesterday, Skechers announced that, on May 28th of this year, it had made a formal proposal to acquire Heelys. The proposal was rejected without being disclosed to shareholders, and now Skechers is taking the battle to the streets, offering to acquire the entire company for $5.25 per share, a premium of just 8.2% to Tuesday's closing price.

Shares of Heelys traded up to $5.35 after-hours, indicating that investors anticipate that Skechers -- or someone else -- may come through with a more compelling offer.

From a corporate governance and transparency perspective, I think it's disappointing that Heelys didn't disclose the original offer to its shareholders. But given the state of the economy, and its beaten down share price, Heelys can probably make a strong case for staying the course as a stand-alone company, at least for now. If Skechers really wants Heelys, it will up the offer -- the company has to realize that a premium of 8.2% is just not very compelling.

Given the interest in Heelys, you also have to wonder whether fellow fallen angel of footwear fads Crocs (NASDAQ: CROX) could also end up in play soon.

The choppy/consolidating (or perhaps worse) market conditions sometimes give the impression that growth plays do not exist, but that is not the case, and one growth company worth reviewing is Skechers.

Skechers USA Inc. (NYSE: SKX) designs and markets contemporary footwear for men, women and children under seven individual brands, including the Skechers, Michelle K, and Somethin' Else names.

In general, analysts expect adequate same store sales gains in FY 2008 for Skechers' 150 company-owned stores, and via department store distribution. Analysts also expect new product introductions to proceed cautiously, as the footwear sector braces for continued discretionary spending reductions by U.S. consumers, due to the sluggish U.S. economy.

Shares of Skechers (NASDAQ: SKX) are down more than 20% today after the California shoe company reported earnings of 32 cents per share, compared with 40 cents in the prior year. On average, analysts were looking for 43 cents. Sales grew 21%, but operating expenses outpaced that growth with a 27% rise.

CFO Fred Schneider blamed the earnings shortfall on costs associated with the Cali Gear line and the roll-out of other new products and brands, but also expressed optimism about consumer acceptance of the new brands: "Our backlog, comp store sales and our July pre-line meetings with key accounts lead us to believe that our positive trend will continue. We see many opportunities in the domestic and international marketplaces to propel the SKECHERS brand and look forward to further growing our brands."

I wrote about a more interesting side to the Skechers story back in April. The company had taken the extremely unusual step of promoting its stock with television commercials. This was around the time that CEO Robert Greenberg was dumping shares like they were going out style just as L.A. Gear did back in the 1990s -- Greenberg also founded that company.

Anyone who bought Skechers stock on the advice of the company's TV commercials that I saw during a Red Sox game can't be too happy right now. Given that there was no disclosure in the ad that Greenberg was selling shares or that investment in stocks involves risk, I question the ethics of the AD; I've spoken with a securities law expert who went so far as to question the legality of the ad.

In the meantime, I would stay away from Skechers, in part because of its seemingly slimy management.

During the Red Sox game Saturday, Skechers U.S.A Inc. (NYSE: SKX) ran an ad (several times) that began with a shot of the sneakers of several men sitting at a table. One of the men says something to the effect of, "I love the shoes so I figured why not buy the stock?" Then, the symbol for Skechers appears on the screen.

What is the point of this ad? Warren Buffett, one of the world's greatest executives, talks about the importance of focusing on the operations of a business rather than the stock price. And yet, Skechers appears to be promoting their stock through an advertisement that has almost nothing to do with selling sneakers.

But hey, maybe this is a bullish sign. To advertise their stock that prominently during a a baseball game, the management must have a lot of faith in it, right?

Well no. If you take a look at the recent insider trading, you can see there is perhaps an argument for why management might be focusing now on the stock price: