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Pixar Ratatouille extends Disney magic

Yesterday I half-heartedly went to see the Pixar / Disney (NYSE: DIS) movie "Ratatouille" with my 11-year-old son. To my great surprise it was fantastic. The story, quality of animation and superb writing were cleverly executed. If Pixar continues to produce this highly imaginative level of animation then the first class Walt Disney tradition lives on.

It may appear that the entertainment industry is being diluted, fragmented and slowly surrendering to the Internet via vast amounts of "product" created by amateurs and wannabees, but this is deceiving. The Web has allowed for the immediate distribution of a diverse range of ideas in new media such as YouTube (Google Inc. (NASDAQ: GOOG). It has created a platform to launch what otherwise might be undiscovered talent. But we deceive ourselves if we think this will ever be a substitute for the top talent assembled by Pixar / Disney.

For example, we know that there are more people playing basketball then ever before and they have greater skills too. However, we still pay top dollar and flock to see Kobe and Shaq, even though they now play on opposite coasts. We want to see the best. While the web has proven to be informative, entertaining and democratizing it is not Hollywood. While it has exposed us to new ideas, (and garbage) and provided opportunity to millions of people and new artists, for the most part it is a new delivery system and a new marketing platform. It is not Disney or Dreamworks and it never will be.

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Last updated: March 18, 2010: 06:56 AM

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