On a rather slow news day and week for Yahoo! and in the backdrop of rumors about Google buying YouTube for $1.6 billion, and MySpace founder demanding a probe into MySpace sale to News Corp, Yahoo! Inc. (NASDAQ: YHOO) shares gained some ground today and finished the week on an upbeat note. Yahoo! shares closed at $25.47, up 29 cents or 1.15%.
The only thing of interest I found today was more information on local search trends. I have previously mentioned that Yahoo! and Google are neck in neck in local search market share.
Today I found some information about overall social local trend and Yahoo!'s specifically. According to this data, the growth of local search that is confined to directories has been relatively flat over the last year. However, social local search, that is, looking for user generated local content such as Yahoo! Local, has grown much more significantly.
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