"Microsoft Corporation (NASDAQ: MSFT), already a holding on our buy list, was added to Goldman Sachs' Conviction Buy List," says Bill Martin. In BullMarket.com, he offers the reasoning for his continued buy rating.

"Analyst Sarah Friar at Goldman recently raised her price target on the name to $29 from $25 saying, 'We are adding Microsoft to our Conviction List as we think the combination of better revenue drivers, improved expense management, and sizable cash balances provides more opportunities for bottom-line beats.'

"'Windows 7, Windows Server 2008 R2, Bing, Xbox 360 and new Halo content, Office 2010, and the Azure Cloud provide renewed innovation beyond anything we have seen in multiple years,' Friar wrote.

"Software giant Adobe Systems (NASDAQ: ADBE) has joined our model Growth Portfolio," says Stephen Leeb. Here's his assessment of the tech firm in The Complete Investor.

"When it comes to investing in tech, perhaps the most difficult task is to find one with a bona fide franchise, i.e., an ironclad grip on its market that keeps it largely immune to competition.

"Adobe -- also known as 'the PDF company' -- fits the bill. As most computer users know, PDF files are ones that you can read but can't change in any way-the content is controlled solely by the file's creator.

This post is part of a report entitled "Six-pack of technology favorites." You can read about the other top tech stock picks here.

"Technically, Oracle (NASDAQ: ORCL) is now set up nicely in a base for a breakout," says Leo Fasciocco, a technical analyst who specializes in stocks breaking out above previous resistance levels.

In his Ticker Tape Digest, the newsletter advisor explains, "ORCL is in a good spot to be accumulated for a breakout, supported by favorable earnings prospects. And as a big cap play, it is most suitable for conservative investors."

"Oracle, based in Redwood City, California, sells a wide range of enterprise software solutions, including databases, middleware, and applications. With annual revenues of $22.4 billion, ORCL is one of the largest software companies. Its updates and product support are the most profitable segment of its operations. It accounts for 46% of revenues.

"The company has an active acquisition program that is a fundamental component of its strategy. ORCL has spent more than $28 billion in acquisitions the last four fiscal years.

"The stock's long-term chart shows a powerful run up to 40 during the 2000 bull market. It then went south with the stock market. It has since been working its way back. Short-term, the stock rallied from 18 to 23 and has formed a cup-and-handle base. That type of pattern is sometimes found with big caps. The stock is now set up nicely in a base for a potential breakout.

Money manager and newsletter advisor Jim Stack, well-known for his safety-first strategy, recently added Microsoft (NASDAQ: MSFT) to his model portfolio, noting, "We had wanted to increase our allocation to technology which has typically been a leading sector in new bull markets."

In his InvesTech Market Analyst, he explains, "This stock exhibits all the qualities we look for in a new purchase and is currently selling at a very attractive valuation."

"From its founding in 1975, Microsoft has become the world's largest software company with offices in over 100 countries. Its Windows operating system –which runs on 90% of all PCs currently in use – and for the Windows Office applications utilized by over 400 million users.

"This firm is extremely profitable with company-wide operating margins in excess of 40%. The Windows operating system and Office productivity suite have operating margins averaging closer to 70%.

"The company is completely debt free and generates over $1 billion in free cash flow each month. Management has done an excellent job of utilizing shareholder capital with a return on equity of over 40% compared to an average of 15% for S&P 500 companies.