UK-based digital download store 7digital.com revealed yesterday that Sony BMG, a division of Sony Corporation (NYSE: SNE), had joined the other major music labels to offer high-quality MP3 files without anti-piracy technology from the store. The new deal brings 250,000 tracks to the format, making 7digital the largest digital rights management (anti-piracy technology)-free store in the UK with 4 million tracks offered. 7digital also launched new sites in other regions of Europe, and announced plans to launch a store in North America by the end of the year. CEO Ben Drury told Billboard that the U.S. store will be managed from an office in San Francisco.

Opening a store like 7digital, where music fans can purchase high-quality MP3 tracks from all the major labels would be a strong challenge to the dominance of Apple Inc. (NASDAQ: AAPL)'s iTunes Store in the United States. Drury told Billboard as well that consumers are more likely to buy MP3 formatted albums over the DRM albums generally offered in stores like iTunes and that the average "transaction" on 7digital' site is around $8. The CEO also welcomes the pending launch of a MP3 store by Amazon.com Inc. (NASDAQ: AMZN) in the United Kingdom, since it will promote and provide more choice to consumers looking at formats without DRM and stores without subscriptions.

High quality DRM-free MP3 files work on across all platforms and devices, meaning that consumers that do not own Apple's iPod can buy tracks for other devices. Overall a U.S. 7digital store would be a true competitor for iTunes and could boost the music labels if prices drop and more digital tracks are bought as the CD slowly declines.

According to a Billboard article published Wednesday, Neilsen Soundscan has reported an 11% decline in album sales during the first half of 2008, compared to the same period in 2007. Consumers purchased 204.6 million albums between January and June, over 25 million less than a year ago, but luckily not as sharp a decline as the 15.1% that occurred in the first half of 2007 as compared to 2006. Nielsen Soundscan told Billboard that the "drop is fueled largely by the 16.3% decrease in CD sales" despite digital album sales rising 34.4& to account for 15.4% of sales (31.6 million units).

Digital growth is still a productive and lucrative spot for the music industry, with single track downloads growing 30% to 532.7 million units in the first half of the year over first half sales in 2007 of 417.3 million units. Universal Music Group is still the most dominating music company, despite dropping .3% to 31.2% in sales. Sony BMG Music Entertainment and EMI Group also fell, with Sony BMG dropping .5% to 24.8% and EMI dropping 1% to 9.4%. The only major music company to gain any ground was Warner Music Group Corp. (NYSE: WMG), rising .8% to 20.8%. Independent music companies also rose in the first six months of 2008, capturing 13.9% of the market -- up 1%.

Declines in album sales are a constant trend in the music industry, so an 11% drop is no real surprise but the lowered decline over one year ago should cause some relaxation. The only problem with the drop in decline is that album sales are still falling off. Even though Nielsen Soundscan and Billboard both commented on the hope provided by single track downloads, the industry still looks to album sales to justify the recording and marketing of music. If that trend would change, single track downloads would make an obvious market to rely on. Instead, reports about declining album sales will still continue while single track downloads continue to grow.

Nokia Corporation (NYSE: NOK) will soon begin to offer music from artists at Sony BMG (a 50/50 joint venture between Sony Corporation (NYSE: SNE) and privately-held Bertelsmann AG) on the company's music phones, reports Reuters. The addition of the second largest music company to top label Universal Music Group gives listeners and phone buyers access to tracks and the ability to keep those tracks even if they do not renew the program (or, if Nokia and the labels do not renew the agreements). "Comes with Music" will launch later this year on a number of different Nokia devices in select markets, and the phone company expects all labels to come on board before it is unveiled properly.

Reuters also commented that "such unlimited download models could offer a shot in the arm to the music industry, which is struggling to find ways to make up for falling CD sales." In a market where Apple Inc. (NASDAQ: AAPL)'s iTunes Store is the top online retailer for music and other media, a free program with download capabilities would not be a very welcome addition. With the developments in the industry over the past year or so, a move to complete digital access for listeners is quite revolutionary and a very different model for the labels to be embracing. The only shame to it all is that it took as long as it did for the labels to realize how they could readjust marketing and sales platforms in order that listeners, artists and the labels would all profit.

There are conflicting reports out there as well that Nokia was forced to give $35 million to Universal in order for the label to join up with the "Comes with Music" program, but no such details have emerged about the deal with Sony BMG. Regardless, if these types of reports are true, I wouldn't be so surprised if the music industry expected, or demanded, large sums of cash in order to make tracks available in the type of program.

Nokia is certainly out to get music to consumers, but one has to wonder how much these phones will cost. If they are in the range of mp3 players like iPods or the iPhone then the price may be attacked just as readily as the newest generation of those models was. It would not be surprising, regardless of the phone price, if the program adds a small fee or requires some kind of plan straight through Nokia on top of existing phone plans. This is all speculation though, but the good news remains the extent to which the music industry is going to get its product to the consumers at hopefully lower costs and better availability.

Bloomberg reported Thursday that News Corp.'s (NYSE: NWS) MySpace asset wants to leverage its mindshare to sell music. Not a huge leap of logic there -- MySpace is a touchstone for the online-savvy youth, a group that enjoys consuming songs and going to shows. Only problem is, the MySpace generation also intersects with another club -- the iPod generation -- and going against Apple (NASDAQ: AAPL) won't be a simple task for Rupert Murdoch and his social-networking empire.

Bloomberg points out an another interesting issue for MySpace -- its buzz appears to be weakening somewhat. I found it very interesting that Facebook is challenging MySpace's dominance in terms of user growth, and that Google (NASDAQ: GOOG) may not be doing as well with its MySpace deal as perhaps it theoretically should be.

This music initiative, called MySpace Music, is intended to aid top-line sales expansion. Remember the days when MySpace was the undisputed god of the web? Hey, it's still a major online brand, no question, but I find it funny how, in certain respects, MySpace just isn't the untouchable social network that it once was. It definitely calls to mind the axiom dictating that the hot domain one year might not be quite the zeitgeist the next; I've certainly been hearing more and more about Facebook than I have about MySpace these days.

MAJOR PAPERS:

• John Meriwether, whose Long-Term Capital Management lost $4B in 1998, has new troubles with JWN Partners, as his Meriwether's largest hedge fund has fallen 28%, and another market fund is also down. Investors have until Monday to ask to pull out their investment, the Wall Street Journal reported.
• The Wall Street Journal also reported that failed mortgage provider New Century Financial might be able to get back some of its lost funds by suing its auditor KPMG, according to a court appointed investigator who looked at the company's demise.
• After reaching a deal that allows its customers to access many of Universal Music's songs, the Financial Times reported that Nokia Corporation (NYSE: NOK) is in talks with the other three leading record companies - Sony Corporation's (NYSE: SNE) Sony BMG, EMI and Warner Music Group Corp's (NYSE: WMG) - about giving its customers access to their catalogues.

WEB SITES:

• Comscore has released its February "U.S. paid clicks" report, according to a source, which reportedly said Google Inc's (NASDAQ: GOOG) paid clicks in the U.S. during the month increased 3% year-over-year; however, the 'slight, slight improvement' from January may not actually be, the Silicon Alley Insider reported, since Comscore did not adjust for Leap Year. Google's paid clicks in December were up 12% and up 27% in November.

BusinessWeek reported Friday that Sony BMG, a joint venture of Sony (NYSE: SNE) and Germany's Bertlesmann Media Group, is finalizing moves to offer music downloads free from Digital Rights Management. Sony's move follows recent comparable efforts by the other three major labels, Warner Music Group (NYSE: WMG), Vivendi (OTC: VIVEF)'s Universal and privately-held EMI.

DRM protections -- largely a downloading standard since the network-crippling heyday of peer-sharing site Napster -- do more than just thwart duplication and discourage piracy. Apple (NASDAQ: AAPL)'s iTunes site uses the protections to lock users into using purchased tracks that work only through its free namesake application and on Apple's iPods and iPhones.

Yahoo! Inc. (NASDAQ: YHOO) shares are trading higher today after the company announced this morning that it has signed an online content deal with Sony BMG, a subsidiary of Sony Corporation (NYSE: SNE). The deal would allow people to upload files with music or video content by Sony BMG artists to Yahoo. Financial terms of the deal were not disclosed, but YHOO said that Sony BMG would receive a cut of advertising revenue. If you think that Yahoo!, won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on the stock.

After hitting a one-year high of $34.08 in October, the stock has declined over the past month. YHOO opened this morning at $26.93. So far today the stock has hit a low of $26.85 and a high of $27.25. As of 11:05, YHOO is trading at $27.09, up 35 cents (1.3%). The chart for YHOO looks bullish but deteriorating, while S&P gives the stock a neutral 3 STARS (out of 5) hold rating.

Sony BMG (a merger between Sony Corporation (NYSE: SNE) and Germany's Bertelsmann) posted a $8 million loss in sales during the company's fiscal second quarter, which ended on September 30, in a report by Billboard today. Sales in the second quarter totaled $851 million, which was down from $948 million during the same period of 2006. Nonetheless, Billboard notes that the $8 million loss is lower than that year's $39 million drop.

Sony BMG attributes the drop "to the declining of the physical music market and to fewer major artist release in this year as compared to last year." The $8 million drop is also compared with the 2005 second quarter results, which were $60 million lost and revenues of $936 million. Clearly some gain has been made in lowering the drop, but in comparison to the large revenue gap between 2006 and 2007, the loss seems pale.

In the record industry, Sony BMG has traditionally ranked second to Universal Music Group, amounting to about 25-30% of the market. The company has also reportedly signed on with Universal to create the new Total Music, which hopes to compete with Apple Inc. (NASDAQ: AAPL)'s iTunes Store, but as a subscription-based service. Unfortunately, Universal Music's second quarter earnings have not been announced, so any correlation between the two largest music companies and the decision to create Total Music cannot fully be assessed.

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Billboard reported music sales for the first half of 2007 according to Nielsen SoundScan this morning. To no surprise, physical formats have dropped 15.1% in the period while digital sales have increased 48.5%. Single track downloads, the most popular format of digital sales, are responsible for that boost - 417.3 million tracks were sold in the first half, a significant boost over the 281 million of the first half of 2006. Of course, even with the continued growth of digital sales, the industry is not in good health (this is nothing new).

The report notes that among the labels, Universal Music Group sold the largest share of sales with 31.6% over the 25.2% and 20% of Sony BMG and Warner Music Group (NYSE: WMG) respectively. Independent music labels disconnected from the majors accounted for 12.85%, while EMI Group PLC (LSE: EMI) only maintained a 10.3% share despite the company's introduction of Digital Rights Management technology free tracks midway through the time period.

According to the article, with the combined numbers of physical formats and the translation of digital sales to the corresponding physical value, there is only 9.1% decrease compared to the first half of 2006. Despite the apparent "good" news that the lesser number means, the music industry is still falling apart in all sectors. Digital track sales make it apparent that the album truly is dying and that a new model is needed. The music industry will have to start completely over from scratch because the continued decline makes it obvious that survival is becoming less and less an option.