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Best Buy, Inc. (NYSE: BBY) wants to make the U.S. consumer believe that the e-reader is the "must-have" gadget of this holiday season. To that end, the nation's largest consumer electronics retailer has launched a special website (not active yet, apparently) where it will make the e-reader category and associated gadgets headliners of this holiday season's gift giving.It's more than just Best Buy believing this. Analyst firms like iSuppli are behind the agenda as well. Best Buy's holiday gadget selection will feature more than 120 products priced between $25 and $75, with brands like Sony, Leapfrog and Sharper Image.
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