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Sony's (SNE) magic is long gone: what has Stringer done?

Sony Corp. (NYSE: SNE) has been on a financial tightrope for years now. Highly-regarded CEO Sir Howard Stringer continues to talk the Sony talk while ignoring the fact that his company's brand equity has finally become a commodity. Does the Sony brand really carry any weight in any product category any longer? Nope. Not in flat-screen televisions, not in portable music players and certainly not in just about anything else.

Continue reading Sony's (SNE) magic is long gone: what has Stringer done?

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Last updated: February 11, 2012: 11:55 PM

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