It seems that investors have been yelling "timber!" at Lumber Liquidators (NYSE: LL). Late last week, the company priced its IPO at $11, which was below its $12-$14 range. Since then, the stock has plunged to $9.25.

Lumber Liquidators is a specialty retailer focused on hardwood flooring, offering more than 25 premium brands at everyday low prices. There are 111 stores in 42 states. And, of course, there are other channels, such as a catalog and Internet site.

The formula has worked quite well. From 2004 to 2006, sales have gone from $171.8 million to $332.1 million. Operating income was $21.4 million and same-store sales continue to hum.

It's impressive stuff – especially in light of the slowdown in real estate.

But can the company sustain it?

Well, investors don't think so. If the economy slows down, it seems inevitable that consumers will defer mega projects like flooring.

The underwriters on the deal include Goldman Sachs (NYSE: GS) and Merrill Lynch (NYSE: MER).

You can find the prospectus at the SEC website. Also, if you want to check out more information recent IPO activity, visit DealProfiles.com.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements.