Electronic Arts (NASDAQ: ERTS) did not have a good second quarter. According to preliminary results, the publisher is looking at an adjusted loss of 6 cents per diluted share; this compares unfavorably to a profit of 27 cents per diluted share in the year-ago period. Wait, did I just say unfavorably? I meant very unfavorably. EA merely met Wall Street's expectations.

Non-GAAP revenues, however, increased 20%, and cash flow from operations for the trailing twelve months rose over 50% (cash was used, however, for operations during the quarter). But shares were down in the after-hours session over 15% at one point. The market was reacting to the cautious outlook from management and comments about a slowing retail environment. Furthermore, EA needs to reduce its costs. The company is eliminating about 6% of its workforce. While Wall Street traditionally looks upon job cuts as a sign that management is taking steps to improve its operations, I think, in this case, shareholders will look upon the cuts as a sign that EA is floundering.

Can you imagine this? Shouldn't EA be doing an incredible job of maximizing shareholder value by taking its incredible pipeline of intellectual properties and monetizing it via the next-generation platforms provided by Sony (NYSE: SNE), Microsoft (NASDAQ: MSFT) and Nintendo (OTC: NTDOY)? It should, but it's not. The publisher has sold millions of copies of high-profile titles such as Madden NFL 09 and Spore, but again, those costs and expenses are getting out of hand.

You know, I keep hearing about this Spore game. It's set to be released by Electronic Arts (NASDAQ: ERTS) to the Nintendo DS and to computer platforms later this week. There's been so much buzz surrounding it, and for good reason. Not only does it sound pretty neat and imaginative, but it was designed by Will Wright, the man who brought the world the Sim franchise. As I understand it, the player's goal is to guide a microbe through the process of evolution until it becomes a society blessed with enough intelligence so as to confer the capability of interstellar travel. Wild stuff, right? Remember, Wright is a genius, and the Sim games have certainly brought in a lot of dough for EA.

But how will the game be received? Is it too complex, too brainy for most gamers? Or, will Spore take the whole Sim concept into a new stratosphere of success? Are we witnessing the birth of a new, marketing-friendly super-franchise that will appeal to a broad demographic? Like I say, the buzz is strong. Yet, I didn't realize the title was coming out this week until I read this recent press release, which is using some celebrities to promote the game. Go figure, I guess.

I think Spore will be a hit, but I'm not sure it will be a big enough hit to move EA's stock back to its 52-week high, certainly. The publisher has such a deep portfolio of games, so this one title won't necessarily move the needle. But the celebration of Spore forced me to take another look at EA and wonder if the company's stock might be an interesting play ahead of the holiday season.