SportsDrinks posts

Feed

Coke's Enviga investigated over calorie-burning claims

Looks like it did not take long before one of the states, Connecticut, attempted to challenge Coca-Cola Company (NYSE:KO) over claims that its "Enviga" beverage can actually burn calories by ingesting it. That's right -- unlike most soft drinks that actually add a pretty large calorie load to the person drinking it, Enviga contains some natural ingredients that are connected to burning calories. This comes with no physical effort, according to Coca-Cola, although physical effort is the tried-and-true method of calorie burning.

Connecticut's Attorney General, Richard Blumenthal, stated today that his office has begun an investigation into claims by Coca-Cola and Nestle that Enviga can actually burn calories. What are these "magic bullet" ingredients? Well, some of them are green tea and a green tea extract known as epigallocatechin gallate, or EGCG.

Coke's claim of Enviga "burning calories" is based on the claim from Coke that EGCG speeds up metabolism and increases energy use. So, apparently by pseudo-connection, anything containing that component must burn calories. Umm, I don't think that would pass scrutiny, but without anything from the FDA that I know of, authorities in Connecticut are stepping up to the plate here by demanding copies of all scientific studies, clinical trials, tests and papers that prove the calorie-burning claim by next week.

Symbol Lookup
IndexesChangePrice
DJIA-74.9212,454.83
NASDAQ-1.852,837.53
S&P 500-2.861,317.82

Last updated: May 27, 2012: 02:20 PM

Hot Stocks

General Electric

19.20-0.05(-0.26)

Alcoa

8.630.00(0.00)

Apple Inc

562.29-3.03(-0.54)

Google Inc 'A'

591.53-12.13(-2.01)

Bank of America

7.15+0.01(+0.14)

Wal-Mart Stores

65.31+0.24(+0.37)

Exxon Mobil Corp

82.08-0.53(-0.64)

Ford

10.60+0.01(+0.09)

Citigroup

26.47-0.19(-0.71)

IBM

194.30-1.79(-0.91)

Yahoo

15.36+0.01(+0.07)

Starbucks

54.56-0.20(-0.37)

Microsoft

29.06-0.01(-0.03)

Home Depot

49.44-0.27(-0.54)

DailyFinance Headlines

AOL Business News

BioHealth Investor Headlines

Sponsored Links

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance

Page Loaded in 1338142813910 ms.