In addition to its recent acqusition of video sites Game Daily, Userplane and Truveo, all designed to capture gamers' eyeballs, Time Warner has also been rolling out a strategy to capture sports fans' eyeballs. Time Warner recently announced the launch of mySI, its customizable desktop application of Sports Illustrated. Sports fans will be able to have the latest sports news, scores, highlights and lowlights, statistics and trivia on their favorite football teams sent to them automatically throughout the day while at work. By next year, mySI hopes to include obsessive coverage of both professional baseball and basketball. Makes playing Texas Hold'em online seem like a productive use of time.

Turner Network Tevelevision, a division of Time Warner, this month teamed with PGA of America to bring together live TV coverage of the PGA Championship won by Tiger Woods, in addition to four different broadband channels of streaming video via PGA.com Pipeline. Viewers could watch the action live from the greens on TNT, or viewers could select "Player Cam" and follow a group of players as they tried to chip their way up the leaderboard. Viewers could also try to improve their own game by selecting pointers from the pros on the PGA Learning Center. Viewers could also chose from the many player profiles and favorite moments in golfing history via Inside the Ropes.