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Sprint is not beyond fixing -- but time is running out fast

Sprint Nextel Corporation (NYSE: S) continues to be bashed in the business media every other week it seems. The third-largest wireless company in the U.S. has shed hundreds of thousands of customers in the last 18 months as the larger competition has snagged customers with stellar sellers like Apple, Inc.'s (NASDAQ: AAPL) iPhone 3G and other high-end handsets.

Sprint announced 8,000 layoffs this week, adding to the massive employee headcount lost by major corporations in the last three months. With losses in four of the past five quarters, massive layoffs and a shrinking customer base, is Sprint in real trouble? Not really -- it still has over 50 million wireless subscribers. Should it have lobbied to win the contract with Apple for the iPhone? While we'll never know if that was even possible, that one partnership alone could have completely reversed Sprint's fortunes in the last 24 months. The carrier is hoping the Palm Pre can make up for last ground, though. It may, but that one hand of cards can't win the poker tournament.

Continue reading Sprint is not beyond fixing -- but time is running out fast

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Last updated: May 27, 2012: 02:22 PM

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